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Investigating the Impact of Affective Factors on Self-disclosure

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2022, 27(9), pp.235-242
  • DOI : 10.9708/jksci.2022.27.09.235
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : August 4, 2022
  • Accepted : August 30, 2022
  • Published : September 30, 2022

Gimun Kim 1

1충남대학교

Accredited

ABSTRACT

One of the important research streams in the privacy literature for the past decade has been to discover factors affecting the decision-making process related to self-disclosure, called the cost-benefit analysis. However, although human behavior is greatly influenced by affective as well as cognitive factors, most of the factors found in previous studies are those with cognitive properties. Based on the awareness of this imbalanced situation, the study examines the role of affective factors on self-dislosure decision-making, especially SNS enjoyment and SNS fatigue. As a result of data analysis, the study finds that the influence of these affective factors is significant, and the influence of SNS enjoyment is greater than that of SNS fatigue. As for the relationship between the affective factors and the decision-making factors, the study finds that the positive affect(enjoyment) relates to only the positive evaluation factor(benefit) and the negative affect(fatigue) relates only the negative evaluation factor(cost), which demonstrate the congruent effect mechanism. Based on the result, the study discusses meaningful implications and suggestions for future studies.

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This paper was written with support from the National Research Foundation of Korea.
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