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@article{ART002889756},
author={Yujin Kim and Hyung-Seok Lee},
title={Information Privacy Concerns and Trust in SNS},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={10},
pages={223-233},
doi={10.9708/jksci.2022.27.10.223}

TY - JOUR
AU - Yujin Kim
AU - Hyung-Seok Lee
TI - Information Privacy Concerns and Trust in SNS
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 10
PB - The Korean Society Of Computer And Information
SP - 223
EP - 233
SN - 1598-849X
AB - In this paper, we examined the causes of information privacy concerns, trust and related factors in social network services. On the basis of the 'elaboration likelihood model,' we established factors such as information quality, privacy policy, perceived SNS app popularity and optimism bias affecting information privacy concern of SNS users. In addition, we analyzed the relationship between information privacy concern, trust in SNS members, trust in SNS platform and intention to use. Finally, on the basis of the 'trust transfer theory', we analyzed the relationship between trust in SNS members and trust in SNS platform. The results of the study showed that (1) information quality, privacy policy and optimism bias had the significant effects on information privacy concerns, (2) perceived SNS app popularity didn’t affect information privacy concerns, (3) information privacy concerns had the significant effects on trust in SNS platforms (4) in accordance with the trust transfer theory, trust in SNS members had the significant effect on trust in SNS platforms, and (5) trust in SNS members had the significant effect on intention to use, while trust in SNS platform didn't have the significant effect on intention to use. The findings of the study are expected to help to improve the SNS firms' understanding towards customers’ information privacy protection behaviors and trust.
KW - SNS;Information privacy;Elaboration likelihood model;Trust transfer theory
DO - 10.9708/jksci.2022.27.10.223
ER -

Yujin Kim and Hyung-Seok Lee. (2022). Information Privacy Concerns and Trust in SNS. Journal of The Korea Society of Computer and Information, 27(10), 223-233.

Yujin Kim and Hyung-Seok Lee. 2022, "Information Privacy Concerns and Trust in SNS", Journal of The Korea Society of Computer and Information, vol.27, no.10 pp.223-233. Available from: doi:10.9708/jksci.2022.27.10.223

Yujin Kim, Hyung-Seok Lee "Information Privacy Concerns and Trust in SNS" Journal of The Korea Society of Computer and Information 27.10 pp.223-233 (2022) : 223.

Yujin Kim, Hyung-Seok Lee. Information Privacy Concerns and Trust in SNS. 2022; 27(10), 223-233. Available from: doi:10.9708/jksci.2022.27.10.223

Yujin Kim and Hyung-Seok Lee. "Information Privacy Concerns and Trust in SNS" Journal of The Korea Society of Computer and Information 27, no.10 (2022) : 223-233.doi: 10.9708/jksci.2022.27.10.223

Yujin Kim; Hyung-Seok Lee. Information Privacy Concerns and Trust in SNS. Journal of The Korea Society of Computer and Information, 27(10), 223-233. doi: 10.9708/jksci.2022.27.10.223

Yujin Kim; Hyung-Seok Lee. Information Privacy Concerns and Trust in SNS. Journal of The Korea Society of Computer and Information. 2022; 27(10) 223-233. doi: 10.9708/jksci.2022.27.10.223

Yujin Kim, Hyung-Seok Lee. Information Privacy Concerns and Trust in SNS. 2022; 27(10), 223-233. Available from: doi:10.9708/jksci.2022.27.10.223

Yujin Kim and Hyung-Seok Lee. "Information Privacy Concerns and Trust in SNS" Journal of The Korea Society of Computer and Information 27, no.10 (2022) : 223-233.doi: 10.9708/jksci.2022.27.10.223