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NFT Utilization Method in e-Sports

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2023, 28(2), pp.47-53
  • DOI : 10.9708/jksci.2023.28.02.047
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : January 30, 2023
  • Accepted : February 20, 2023
  • Published : February 28, 2023

Chung Gun Lee 1 Su-Hyun Lee 1

1창원대학교

Accredited

ABSTRACT

In this paper, based on the generalization and popularization of NFT, the utilization idea of using NFT in e-sports was proposed. We considered ways to utilize NFTs to make access to e-sports easy for all users and to secure users from various age groups. To this end, cases of NFTs with diversity in e-sports platforms were analyzed by type, and the degree of use of NFTs in e-sports was identified through a survey. As a result of the study, it was found that the NFT experience in the e-sports game was highly satisfactory and the desire to experience it again was strong. As NFTs have ownership and scarcity as important characteristics, they can respond well to the demand for owning unique items in e-sports. In addition, in marketing, by promoting limited edition products with scarcity, it is possible to promote marketing that creates value with high profitability. When using NFT in e-sports, various NFT functions are combined regardless of the type of sport, so NFT can become an economic infrastructure.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.