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@article{ART003009752},
author={Seungbae Park and Jaewon Hong},
title={An Exploratory Study on the Hierarchical Model of Consumer Orientation},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2023},
volume={28},
number={10},
pages={217-227},
doi={10.9708/jksci.2023.28.10.217}

TY - JOUR
AU - Seungbae Park
AU - Jaewon Hong
TI - An Exploratory Study on the Hierarchical Model of Consumer Orientation
JO - Journal of The Korea Society of Computer and Information
PY - 2023
VL - 28
IS - 10
PB - The Korean Society Of Computer And Information
SP - 217
EP - 227
SN - 1598-849X
AB - This study aims to stratify consumer market evaluation items from the Consumer Decision Journey(CDJ) perspective and understand the relationship between laws/systems and consumer orientation through the Korea Consumer Agency's ’19 Korea Consumer Markets Evaluation Indicators. This study divided consumer market evaluation items into the selection comparison stage, selection decision stage, and post-purchase experience stage. And present a model that stratified the relationship with consumer orientation of laws/systems and verified using the CDJ model's experience as a control variable. Studies have shown that the relationship between the consumer market evaluation index that evaluates consumer orientation can be stratified according to the consumer decision-making stage and positively affects the relationship with consumer orientation of laws/systems. In addition, the impact of consumer market evaluation variables (reliability, and price) on the consumer orientation of laws/systems was different depending on the presence or absence of consumer damage experience.
KW - Consumer Orientation;Consumer Decision Journey;Choice Variety;Reliability;Customer Satisfaction
DO - 10.9708/jksci.2023.28.10.217
ER -

Seungbae Park and Jaewon Hong. (2023). An Exploratory Study on the Hierarchical Model of Consumer Orientation. Journal of The Korea Society of Computer and Information, 28(10), 217-227.

Seungbae Park and Jaewon Hong. 2023, "An Exploratory Study on the Hierarchical Model of Consumer Orientation", Journal of The Korea Society of Computer and Information, vol.28, no.10 pp.217-227. Available from: doi:10.9708/jksci.2023.28.10.217

Seungbae Park, Jaewon Hong "An Exploratory Study on the Hierarchical Model of Consumer Orientation" Journal of The Korea Society of Computer and Information 28.10 pp.217-227 (2023) : 217.

Seungbae Park, Jaewon Hong. An Exploratory Study on the Hierarchical Model of Consumer Orientation. 2023; 28(10), 217-227. Available from: doi:10.9708/jksci.2023.28.10.217

Seungbae Park and Jaewon Hong. "An Exploratory Study on the Hierarchical Model of Consumer Orientation" Journal of The Korea Society of Computer and Information 28, no.10 (2023) : 217-227.doi: 10.9708/jksci.2023.28.10.217

Seungbae Park; Jaewon Hong. An Exploratory Study on the Hierarchical Model of Consumer Orientation. Journal of The Korea Society of Computer and Information, 28(10), 217-227. doi: 10.9708/jksci.2023.28.10.217

Seungbae Park; Jaewon Hong. An Exploratory Study on the Hierarchical Model of Consumer Orientation. Journal of The Korea Society of Computer and Information. 2023; 28(10) 217-227. doi: 10.9708/jksci.2023.28.10.217

Seungbae Park, Jaewon Hong. An Exploratory Study on the Hierarchical Model of Consumer Orientation. 2023; 28(10), 217-227. Available from: doi:10.9708/jksci.2023.28.10.217

Seungbae Park and Jaewon Hong. "An Exploratory Study on the Hierarchical Model of Consumer Orientation" Journal of The Korea Society of Computer and Information 28, no.10 (2023) : 217-227.doi: 10.9708/jksci.2023.28.10.217