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@article{ART003009769},
author={Wei-Jia Li and Yue-Jun Wang and Zi-yang Liu},
title={Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2023},
volume={28},
number={10},
pages={229-239},
doi={10.9708/jksci.2023.28.10.229}

TY - JOUR
AU - Wei-Jia Li
AU - Yue-Jun Wang
AU - Zi-yang Liu
TI - Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion
JO - Journal of The Korea Society of Computer and Information
PY - 2023
VL - 28
IS - 10
PB - The Korean Society Of Computer And Information
SP - 229
EP - 239
SN - 1598-849X
AB - This study aims to explore the impact of algorithmic price discrimination on negative word-of-mouth (NWOM) through the lens of attribution theory. It also examines the mediating roles of intentional attributions and negative emotions, as well as the moderating effect of price sensitivity. For this study, 772 consumers who had purchased flight tickets completed a questionnaire survey, and the collected data were analyzed and tested using SPSS 27.0 and AMOS 24.0 software. The research findings reveal that algorithmic price discrimination has a significant positive impact on intentional attributions, negative emotions, and NWOM. Specifically, deliberate attributions and negative emotions mediate the relationship between algorithmic price discrimination and NWOM, while price sensitivity positively moderates the relationship between negative emotions and NWOM. Therefore, companies should consider disclosing algorithm details transparently in their marketing strategies to mitigate consumers' negative emotions and implement targeted strategies for consumers with different levels of price sensitivity to enhance positive word-of-mouth.
KW - Big data algorithms;Price discrimination;Deliberate attribution;Negative emotion;Negative word-of-mouth
DO - 10.9708/jksci.2023.28.10.229
ER -

Wei-Jia Li, Yue-Jun Wang and Zi-yang Liu. (2023). Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion. Journal of The Korea Society of Computer and Information, 28(10), 229-239.

Wei-Jia Li, Yue-Jun Wang and Zi-yang Liu. 2023, "Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion", Journal of The Korea Society of Computer and Information, vol.28, no.10 pp.229-239. Available from: doi:10.9708/jksci.2023.28.10.229

Wei-Jia Li, Yue-Jun Wang, Zi-yang Liu "Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion" Journal of The Korea Society of Computer and Information 28.10 pp.229-239 (2023) : 229.

Wei-Jia Li, Yue-Jun Wang, Zi-yang Liu. Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion. 2023; 28(10), 229-239. Available from: doi:10.9708/jksci.2023.28.10.229

Wei-Jia Li, Yue-Jun Wang and Zi-yang Liu. "Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion" Journal of The Korea Society of Computer and Information 28, no.10 (2023) : 229-239.doi: 10.9708/jksci.2023.28.10.229

Wei-Jia Li; Yue-Jun Wang; Zi-yang Liu. Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion. Journal of The Korea Society of Computer and Information, 28(10), 229-239. doi: 10.9708/jksci.2023.28.10.229

Wei-Jia Li; Yue-Jun Wang; Zi-yang Liu. Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion. Journal of The Korea Society of Computer and Information. 2023; 28(10) 229-239. doi: 10.9708/jksci.2023.28.10.229

Wei-Jia Li, Yue-Jun Wang, Zi-yang Liu. Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion. 2023; 28(10), 229-239. Available from: doi:10.9708/jksci.2023.28.10.229

Wei-Jia Li, Yue-Jun Wang and Zi-yang Liu. "Algorithmic Price Discrimination and Negative Word-of-Mouth: The Chain Mediating Role of Deliberate attribution and Negative Emotion" Journal of The Korea Society of Computer and Information 28, no.10 (2023) : 229-239.doi: 10.9708/jksci.2023.28.10.229