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@article{ART003017323},
author={Jing Zhang and LIU ZIYANG},
title={Empirical Study of Cross-Border E-commerce Brand Formation},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2023},
volume={28},
number={11},
pages={209-226},
doi={10.9708/jksci.2023.28.11.209}

TY - JOUR
AU - Jing Zhang
AU - LIU ZIYANG
TI - Empirical Study of Cross-Border E-commerce Brand Formation
JO - Journal of The Korea Society of Computer and Information
PY - 2023
VL - 28
IS - 11
PB - The Korean Society Of Computer And Information
SP - 209
EP - 226
SN - 1598-849X
AB - Cross-border e-commerce has emerged as a crucial force in stabilizing China's foreign trade, driving the transformation and upgrade of China's foreign trade, and contributing to global economic development and stability. As a result, promoting the high-quality development of cross-border e-commerce has become a common challenge within the Chinese industry. However, with the rapid growth of cross-border e-commerce, it faces new phenomena and challenges, such as a mix of quality, fierce competition, and price competition. Brands serve as distinguishing markers for identifying entities, and brand building is a prudent choice for achieving high-quality development in cross-border e-commerce. This article utilizes brand theory, employing a combined qualitative and quantitative approach, with a specific focus on key elements within the operations of cross-border e-commerce enterprises. Through an analysis of the key elements influencing the formation and development of brands within the internal operations of Chinese cross-border e-commerce enterprises, it investigates their internal formation mechanisms and assesses the significance of these critical factors in influencing brand formation. The research process is based on data from overseas consumers, conducting empirical analysis, ultimately providing certain guidance for brand development in cross-border e-commerce enterprises.
KW - Cross-border e-commerce;Brand;Formation Mechanism;Empirical Analysis
DO - 10.9708/jksci.2023.28.11.209
ER -

Jing Zhang and LIU ZIYANG. (2023). Empirical Study of Cross-Border E-commerce Brand Formation. Journal of The Korea Society of Computer and Information, 28(11), 209-226.

Jing Zhang and LIU ZIYANG. 2023, "Empirical Study of Cross-Border E-commerce Brand Formation", Journal of The Korea Society of Computer and Information, vol.28, no.11 pp.209-226. Available from: doi:10.9708/jksci.2023.28.11.209

Jing Zhang, LIU ZIYANG "Empirical Study of Cross-Border E-commerce Brand Formation" Journal of The Korea Society of Computer and Information 28.11 pp.209-226 (2023) : 209.

Jing Zhang, LIU ZIYANG. Empirical Study of Cross-Border E-commerce Brand Formation. 2023; 28(11), 209-226. Available from: doi:10.9708/jksci.2023.28.11.209

Jing Zhang and LIU ZIYANG. "Empirical Study of Cross-Border E-commerce Brand Formation" Journal of The Korea Society of Computer and Information 28, no.11 (2023) : 209-226.doi: 10.9708/jksci.2023.28.11.209

Jing Zhang; LIU ZIYANG. Empirical Study of Cross-Border E-commerce Brand Formation. Journal of The Korea Society of Computer and Information, 28(11), 209-226. doi: 10.9708/jksci.2023.28.11.209

Jing Zhang; LIU ZIYANG. Empirical Study of Cross-Border E-commerce Brand Formation. Journal of The Korea Society of Computer and Information. 2023; 28(11) 209-226. doi: 10.9708/jksci.2023.28.11.209

Jing Zhang, LIU ZIYANG. Empirical Study of Cross-Border E-commerce Brand Formation. 2023; 28(11), 209-226. Available from: doi:10.9708/jksci.2023.28.11.209

Jing Zhang and LIU ZIYANG. "Empirical Study of Cross-Border E-commerce Brand Formation" Journal of The Korea Society of Computer and Information 28, no.11 (2023) : 209-226.doi: 10.9708/jksci.2023.28.11.209