@article{ART003169032},
author={Sangwoon Byun and Jai-Kil Ko},
title={The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={1},
pages={215-224}
TY - JOUR
AU - Sangwoon Byun
AU - Jai-Kil Ko
TI - The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 1
PB - The Korean Society Of Computer And Information
SP - 215
EP - 224
SN - 1598-849X
AB - The aims of this study are to examine the impact of fashion mobile shopping app components on shopping immersion and app satisfaction in the rapidly growing mobile shopping market. This study analyzed data from 465 consumers aged 20 and older who have experience using fashion mobile shopping apps, employing frequency analysis, EFA, reliability analysis, CFA, and SEM. The results revealed that both the enjoyment and product diversity had a significant direct effect on shopping flow.
Additionally, all components of the fashion shopping app were found to have a significant direct impact on app satisfaction level. However, when examining the mediating effect of shopping flow on app satisfaction level, shopping flow did not show any significant indirect effects. The factors that showed significant direct effects on both shopping flow and app satisfaction were the enjoyment and the diversity of product assortment. The fact that all components of fashion shopping apps have a direct impact on app satisfaction suggests that, in the now mature mobile shopping culture, every aspect of the app influences consumer satisfaction.
KW - Mobile shopping apps;Fashion products;Shopping flow;Satisfaction level
DO -
UR -
ER -
Sangwoon Byun and Jai-Kil Ko. (2025). The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level. Journal of The Korea Society of Computer and Information, 30(1), 215-224.
Sangwoon Byun and Jai-Kil Ko. 2025, "The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level", Journal of The Korea Society of Computer and Information, vol.30, no.1 pp.215-224.
Sangwoon Byun, Jai-Kil Ko "The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level" Journal of The Korea Society of Computer and Information 30.1 pp.215-224 (2025) : 215.
Sangwoon Byun, Jai-Kil Ko. The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level. 2025; 30(1), 215-224.
Sangwoon Byun and Jai-Kil Ko. "The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level" Journal of The Korea Society of Computer and Information 30, no.1 (2025) : 215-224.
Sangwoon Byun; Jai-Kil Ko. The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level. Journal of The Korea Society of Computer and Information, 30(1), 215-224.
Sangwoon Byun; Jai-Kil Ko. The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level. Journal of The Korea Society of Computer and Information. 2025; 30(1) 215-224.
Sangwoon Byun, Jai-Kil Ko. The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level. 2025; 30(1), 215-224.
Sangwoon Byun and Jai-Kil Ko. "The Impact of Fashion Mobile Shopping App Components on Shopping Flow and App Satisfaction Level" Journal of The Korea Society of Computer and Information 30, no.1 (2025) : 215-224.
