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Analyzing Consumer Feedback on Virtual Reality Devices: A Latent Dirichlet Allocation(LDA) Approach Using Chinese Social Media Data

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2025, 30(4), pp.151~160
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : March 11, 2025
  • Accepted : April 21, 2025
  • Published : April 30, 2025

Ji Yang 1 Zhi-Zhong Xiao 1 Zi-Yang Liu 1

1경기대학교

Accredited

ABSTRACT

This study explores consumer attitudes toward virtual reality (VR) devices by analyzing user comments text from China’s Bilibili platform. Using the Latent Dirichlet Allocation (LDA) topic model, it identifies four key areas of focus: (1) performance and immersive experience, covering video quality, gaming latency, and network stability; (2) brand innovation and technological progress, featuring companies like Apple, Huawei, and Sony; (3) health and usage factors, including eye comfort and spatial needs; and (4) content ecosystem and promotion, addressing video diversity and marketing strategies. The analysis reveals that consumers prioritize high-performing hardware for immersion, reliable network support, and ergonomic design to mitigate eye strain, alongside accessible content. This social media text-mining approach fills a gap in VR user feedback research, providing manufacturers with actionable insights for optimizing device performance and health features, while informing content creators about user preferences. Innovatively, it links cultural influences to technology adoption, offering practical recommendations for product enhancements and new research directions for the global VR industry’s development.

Citation status

* References for papers published after 2023 are currently being built.