@article{ART003266116},
author={Young-Sim Choi},
title={A study on the Purchasing Characteristics of Pet Food},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={11},
pages={215-222}
TY - JOUR
AU - Young-Sim Choi
TI - A study on the Purchasing Characteristics of Pet Food
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 11
PB - The Korean Society Of Computer And Information
SP - 215
EP - 222
SN - 1598-849X
AB - This study aims to provide foundational data to reflect the diverse needs of the pet food industry by analyzing pet food consumers’ perceptions, purchasing attitudes, and behaviors. Awareness of pet nutrition and appropriate feeding amounts was relatively higher among younger age groups, with a larger proportion indicating that they were “moderately aware” or “well aware.” The internet was identified as the primary source of information and purchasing channel for pet food; however, individuals aged 51 and older showed a higher tendency to purchase through offline channels. Among product types, “dry food” was the predominant choice, mainly purchased for regular feeding purposes. There was a growing demand for “quality improvement” and “snack development,” and respondents showed a strong willingness to participate in “product development” and “cooking education” programs. Brand awareness, product reviews, and price were significantly associated with post-purchase satisfaction, whereas satisfaction with taste, quality, texture, and ingredient content was relatively lower compared to their perceived importance. Importance–Performance Analysis (IPA) indicated that price, quality, nutritional value, ingredients, hygiene, and ease of purchase were factors requiring continuous management due to their high importance and satisfaction levels. In contrast, taste and texture were identified as areas requiring improvement, exhibiting high importance but low satisfaction.
These findings suggest the need for multifaceted strategies to enhance satisfaction with key factors considered important in pet food purchasing and highlight the importance of developing a diverse range of products that reflect consumer needs and purchasing characteristics.
KW - Pet food;Purchasing characteristics;Product development;Importance;Performance
DO -
UR -
ER -
Young-Sim Choi. (2025). A study on the Purchasing Characteristics of Pet Food. Journal of The Korea Society of Computer and Information, 30(11), 215-222.
Young-Sim Choi. 2025, "A study on the Purchasing Characteristics of Pet Food", Journal of The Korea Society of Computer and Information, vol.30, no.11 pp.215-222.
Young-Sim Choi "A study on the Purchasing Characteristics of Pet Food" Journal of The Korea Society of Computer and Information 30.11 pp.215-222 (2025) : 215.
Young-Sim Choi. A study on the Purchasing Characteristics of Pet Food. 2025; 30(11), 215-222.
Young-Sim Choi. "A study on the Purchasing Characteristics of Pet Food" Journal of The Korea Society of Computer and Information 30, no.11 (2025) : 215-222.
Young-Sim Choi. A study on the Purchasing Characteristics of Pet Food. Journal of The Korea Society of Computer and Information, 30(11), 215-222.
Young-Sim Choi. A study on the Purchasing Characteristics of Pet Food. Journal of The Korea Society of Computer and Information. 2025; 30(11) 215-222.
Young-Sim Choi. A study on the Purchasing Characteristics of Pet Food. 2025; 30(11), 215-222.
Young-Sim Choi. "A study on the Purchasing Characteristics of Pet Food" Journal of The Korea Society of Computer and Information 30, no.11 (2025) : 215-222.
