@article{ART003266165},
author={JingYi Xiao and Byung-Kwan Lee},
title={The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={11},
pages={383-391}
TY - JOUR
AU - JingYi Xiao
AU - Byung-Kwan Lee
TI - The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 11
PB - The Korean Society Of Computer And Information
SP - 383
EP - 391
SN - 1598-849X
AB - In recent years, as more young people engage in online gaming, China’s esports industry has rapidly expanded. However, challenges such as limited content diversity have emerged. This study empirically examined the relationship between Chinese esports content attributes, consumer preferences, and willingness to pay, aiming to inform financial strategies for esports companies seeking sustainable growth. Based on data from 211 Chinese esports consumers, regression analysis revealed that: (1) engaging storytelling enhances consumer preference; (2) entertainment value, storytelling, and dynamic elements boost willingness to pay; and (3) improving consumer accessibility to esports participation increases purchase likelihood. Overall, enhancing accessibility to esports gaming can effectively strengthen corporate revenue.
KW - Esports;profitability;Esports content;Esports preference;;Esports intention to purchase Esports expenses
DO -
UR -
ER -
JingYi Xiao and Byung-Kwan Lee. (2025). The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention. Journal of The Korea Society of Computer and Information, 30(11), 383-391.
JingYi Xiao and Byung-Kwan Lee. 2025, "The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention", Journal of The Korea Society of Computer and Information, vol.30, no.11 pp.383-391.
JingYi Xiao, Byung-Kwan Lee "The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention" Journal of The Korea Society of Computer and Information 30.11 pp.383-391 (2025) : 383.
JingYi Xiao, Byung-Kwan Lee. The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention. 2025; 30(11), 383-391.
JingYi Xiao and Byung-Kwan Lee. "The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention" Journal of The Korea Society of Computer and Information 30, no.11 (2025) : 383-391.
JingYi Xiao; Byung-Kwan Lee. The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention. Journal of The Korea Society of Computer and Information, 30(11), 383-391.
JingYi Xiao; Byung-Kwan Lee. The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention. Journal of The Korea Society of Computer and Information. 2025; 30(11) 383-391.
JingYi Xiao, Byung-Kwan Lee. The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention. 2025; 30(11), 383-391.
JingYi Xiao and Byung-Kwan Lee. "The Effect of Content Attributes of Chinese e-Sports Content on E-Sports Preferences and Expense Payment Intention" Journal of The Korea Society of Computer and Information 30, no.11 (2025) : 383-391.
