@article{ART003280500},
author={Seong-Mee Yoon and Bo-A Rhee},
title={Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={12},
pages={185-194}
TY - JOUR
AU - Seong-Mee Yoon
AU - Bo-A Rhee
TI - Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 12
PB - The Korean Society Of Computer And Information
SP - 185
EP - 194
SN - 1598-849X
AB - This study analyzes Instagram posts related to the《Lee Kun-hee Collection Special Exhibition》 to examine the feasibility and applicability of an integrative analytical methodology. Three dimensions are employed: artist-related hashtag analysis, typology of image, and exhibited artwork–Instagram image matching. The findings are as follows. First, the hashtag analysis showed that artist hashtags overwhelmingly outweighed artwork hashtags, indicating that online dissemination was structured more around artist recognition than individual works. Second, the image-type analysis revealed that more than 76% of posts captured artworks or exhibition scenes, demonstrating a shift from “location-based tagging” to “artwork-centered recording.” Third, the image-matching analysis revealed partial overlap with survey-based preferences, showing that visibility, pathways, and visual archiving shaped sharing.
KW - Artist Hashtag;Typology of Image;Artwork–Instagram Matching;Multi-Layered Approach
DO -
UR -
ER -
Seong-Mee Yoon and Bo-A Rhee. (2025). Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis. Journal of The Korea Society of Computer and Information, 30(12), 185-194.
Seong-Mee Yoon and Bo-A Rhee. 2025, "Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis", Journal of The Korea Society of Computer and Information, vol.30, no.12 pp.185-194.
Seong-Mee Yoon, Bo-A Rhee "Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis" Journal of The Korea Society of Computer and Information 30.12 pp.185-194 (2025) : 185.
Seong-Mee Yoon, Bo-A Rhee. Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis. 2025; 30(12), 185-194.
Seong-Mee Yoon and Bo-A Rhee. "Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis" Journal of The Korea Society of Computer and Information 30, no.12 (2025) : 185-194.
Seong-Mee Yoon; Bo-A Rhee. Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis. Journal of The Korea Society of Computer and Information, 30(12), 185-194.
Seong-Mee Yoon; Bo-A Rhee. Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis. Journal of The Korea Society of Computer and Information. 2025; 30(12) 185-194.
Seong-Mee Yoon, Bo-A Rhee. Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis. 2025; 30(12), 185-194.
Seong-Mee Yoon and Bo-A Rhee. "Instagramming the Lee Kun-hee Special Exhibition: Hashtag, Image Typology, and Artwork Matching as Tools for Exhibition Experience Analysis" Journal of The Korea Society of Computer and Information 30, no.12 (2025) : 185-194.
