@article{ART003280586},
author={Yujin Kim and Hyung-Seok Lee},
title={Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={12},
pages={253-263}
TY - JOUR
AU - Yujin Kim
AU - Hyung-Seok Lee
TI - Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 12
PB - The Korean Society Of Computer And Information
SP - 253
EP - 263
SN - 1598-849X
AB - This paper aims to examine the impact of generative AI characteristics on user satisfaction and trust.
Data were collected through a survey of users who had experience with generative AI services.
Specifically, four characteristics of generative AI (anthropomorphism, personalization, enjoyment, and creativity) were measured to analyze their effects on user satisfaction. In addition, the relationship between user satisfaction and trust was investigated, and the moderating role of AI literacy in these relationships was tested. Partial least squares structural equation modeling (PLS-SEM) was employed for the analysis. The results show that anthropomorphism, personalization, enjoyment, and creativity all have significant positive effects on user satisfaction, while AI literacy was found to moderate the relationship between satisfaction and trust. These findings provide practical implications for service providers seeking to enhance user satisfaction and build trust in generative AI services.
KW - Generative AI;AI literacy;User satisfaction;Trust
DO -
UR -
ER -
Yujin Kim and Hyung-Seok Lee. (2025). Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator. Journal of The Korea Society of Computer and Information, 30(12), 253-263.
Yujin Kim and Hyung-Seok Lee. 2025, "Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator", Journal of The Korea Society of Computer and Information, vol.30, no.12 pp.253-263.
Yujin Kim, Hyung-Seok Lee "Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator" Journal of The Korea Society of Computer and Information 30.12 pp.253-263 (2025) : 253.
Yujin Kim, Hyung-Seok Lee. Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator. 2025; 30(12), 253-263.
Yujin Kim and Hyung-Seok Lee. "Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator" Journal of The Korea Society of Computer and Information 30, no.12 (2025) : 253-263.
Yujin Kim; Hyung-Seok Lee. Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator. Journal of The Korea Society of Computer and Information, 30(12), 253-263.
Yujin Kim; Hyung-Seok Lee. Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator. Journal of The Korea Society of Computer and Information. 2025; 30(12) 253-263.
Yujin Kim, Hyung-Seok Lee. Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator. 2025; 30(12), 253-263.
Yujin Kim and Hyung-Seok Lee. "Effects of Generative AI Characteristics on User Satisfaction and Trust: AI Literacy as a Moderator" Journal of The Korea Society of Computer and Information 30, no.12 (2025) : 253-263.
