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The configurational role of electronic word-of-mouth in ESG performance: An empirical study based on multi-dimensional analysis

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2026, 31(1), pp.303~316
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : December 22, 2025
  • Accepted : January 20, 2026
  • Published : January 30, 2026

Shuo Sun 1 Qiling Deng 1 Ziyang Liu 2

1경기대학교
2경기대학교 글로벌비즈니스학과

Accredited

ABSTRACT

With the increasing emphasis on social responsibility and sustainable development, the role of electronic word-of-mouth (eWOM) in promoting corporate ESG performance has gradually attracted attention. Based on a multidimensional analysis framework, this study explores the configurational impact of eWOM on corporate environmental, social and governance (ESG) performance. Through empirical analysis of data from different companies, the study found that the diversity and interactivity of eWOM played a key role in improving corporate ESG performance. In addition, the study revealed the impact path of information dissemination mechanisms on social media platforms on the implementation of corporate ESG strategies. This study not only provides a new perspective for understanding the application of eWOM in corporate social responsibility, but also provides management suggestions for relevant companies and policymakers to improve their performance in sustainable development.

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