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The analysis of college entrance tendency in applicants to dental hygiene department

SooJeong Hwang 1,  Koong Hwa Soo 1,  Kyung-hee Kang 1,  Sang-Hwan Oh ORD ID 1

1건양대학교

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ABSTRACT

Objectives : The purpose of the study was to investigate the influencing factors of majorand university choice in the changing environments that kick out the insincere universities keepingpace with the national policy. Methods : A self-reported questionnaire was completed by 177 subjects after receiving informedconsents. The questionnaire consisted of general characteristics, influencing factors on universityand department choice including multiple application. Chi-square test was used for analysis ofthe difference between early and regular admission. Results : Employment was the most important reason for choice of dental hygiene departmentthat accounted for 96%. The access route for university information was college homepage forentrance information that accounted for 72.3% and 76.3% of applicants were advised by theirparents for their choice for university. The information was mainly composed of school life(92.1%)and employment (81.9%). The applicants wanted to meet the students(58.8%) and to come incontact with the university homepage(57.1%). Early and regular applicants differed in reasonsfor college entrance(p=0.032), information delivery for major(p=0.013) and multiple applicationfor entrance(p<0.01). Conclusions : University homepage and communication with the students will give muchinformation to the applicants. So the university had better choose the homepage and communicationfor marketing strategy.

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