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Analysis of official Instagram accounts of dental hygiene departments in Korea: Relationship between number of posts and followers

  • Journal of Korean society of Dental Hygiene
  • Abbr : J Korean Soc Dent Hyg
  • 2023, 23(4), pp.269-276
  • DOI : 10.13065/jksdh.20230030
  • Publisher : Korean Society of Dental Hygiene
  • Research Area : Medicine and Pharmacy > Dentistry
  • Received : July 11, 2023
  • Accepted : August 9, 2023
  • Published : August 30, 2023

Seung-Yeon Wi 1 Jung Yun Sook 1 Young Seok Kim 1 김기윤 1 박도희 1 김성연 1

1경북대학교 과학기술대학 치위생학과

Accredited

ABSTRACT

Objectives: This study aimed to analyze the official Instagram accounts of dental hygiene departments, focusing on the relationship between the number of posts and the number of followers. Additionally, the study sought to determine the status of these Instagram accounts through classifying posts by type. Methods: A total of 49 official Instagram accounts from Korean dental hygiene departments were selected as subjects. Correlation and regression analyses were conducted using SPSS ver. 26.0 Statistics software to determine the correlation between the total number of posts and the number of followers. Results: The results indicated a statistically significant difference in follower numbers between 3 year colleges (Mean: 284.11) and 4 year universities (Mean: 167.86), based on university classification (p=0.035). Correlation analysis demonstrated that the number of posts had a significant effect on the number of followers (r=0.338, p=0.017). Conclusions: The findings showed that the differences in Instagram follower numbers and the number of posts among different university classifications significantly influenced the number of followers.

Citation status

* References for papers published after 2023 are currently being built.