Journal of Regional Studies and Development 2023 KCI Impact Factor : 0.4
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pISSN : 1738-3846 / eISSN : 2765-4028
- https://journal.kci.go.kr/jrsd_ipaid
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A Study of the Factors Influencing the Acceptance of New Service for Mobile Devices
- Journal of Regional Studies and Development
- Abbr : JRSD
- 2008, 17(2), pp.141-169
- Publisher : Institute for Poverty Alleviation and International Development: IPAID
- Research Area : Social Science > Area Studies > Regional Studies in general > Comparative / Statistical Regional Studies
양석원 1, JAEHOON WHANG 1
1연세대학교
ABSTRACT
This article identifies factors influencing the acceptance of new service for
mobile device using a variety of independent variables such as service quality, brand image, price, fun, satisfaction and commitment. A empirical survey of 73 questionnaire was conducted to perform PLS methods. The results suggest that brand image, price and fun are mediated by satisfaction and commitment to have a statistically significant influence on continuing use. Based on the results, communication service industries should consider up-to-date brand images, appropriate fees and individual preferences seriously and maintain amicable relations with their customers.
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