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Perception on Corporate Social Responsibility

  • Journal of Regional Studies and Development
  • Abbr : JRSD
  • 2011, 20(1), pp.245-276
  • Publisher : Institute for Poverty Alleviation and International Development: IPAID
  • Research Area : Social Science > Area Studies > Regional Studies in general > Comparative / Statistical Regional Studies

CHANG SOO KIM 1

1연세대학교

Candidate

ABSTRACT

This paper reports the results of survey on the corporate social responsibility (CSR). Respondents expect that the CSR activities will increase firm value. This is due to the improved corporate image and ensuing sales increase. However, respondents show a strong attitude-behavior gap in that they would not compromise product quality and price because of the CSR activities. Consumers perceive the CSR activities as a measure to improve corporate revenue and responded that firms must primarily focus on their survival and growth rather than the CSR activities. This result indicates that consumers' attitudes toward the CSR activities are very rational. Finally, respondents report that owner-managers will be more active in the CSR activieis than hired-managers, which suggest that the agency costs caused by the reputation building of hired-managers is not a big concern.

Citation status

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