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@article{ART001952857},
author={Jiyeon Choi and Jeon Pyo Noh and Taeksoo Shin},
title={The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products},
journal={Journal of Regional Studies and Development},
issn={1738-3846},
year={2014},
volume={23},
number={2},
pages={287-318}

TY - JOUR
AU - Jiyeon Choi
AU - Jeon Pyo Noh
AU - Taeksoo Shin
TI - The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products
JO - Journal of Regional Studies and Development
PY - 2014
VL - 23
IS - 2
PB - Institute for Poverty Alleviation and International Development: IPAID
SP - 287
EP - 318
SN - 1738-3846
AB - The purpose of this study is to investigate market segmentation for diffusion of green products, and to offer suitable strategic implications to fit each segment. Given that green products reflect social values such as environmental preservation, it is possible to use word-of-mouth social communication. In this context, the study considered that green consumers are likely to perceive ideological satisfaction as well as practical utility. The segment strategy, self-sustaining by word of mouth, and green products' experience are able to distribute green products successfully. However, most previous relevant studies overlooked these areas. This study practically analyzed the influence of consumers’ environmental knowledge and activities having an effect on each attitude toward image and attribute of green product, word-of-mouth, and purchasing intention, including consumers' differences of green product purchase experiences. Consequently, we identify prominent meaningful academic contributions about action theory, that environmental activities are the most important factor in formatting attitude toward green products. Furthermore, we propose that green product's external image can significantly lead to its positive purchasing intention. Also, we found practically important implications by investigating differences in word-of-mouth and purchasing intentions according to the experience of previous green product purchasing.
KW - Environmental knowledge;Environmental activity;Green product image;Green product attribute;Word-of-mouth;Purchasing intention
DO -
UR -
ER -

Jiyeon Choi, Jeon Pyo Noh and Taeksoo Shin. (2014). The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products. Journal of Regional Studies and Development, 23(2), 287-318.

Jiyeon Choi, Jeon Pyo Noh and Taeksoo Shin. 2014, "The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products", Journal of Regional Studies and Development, vol.23, no.2 pp.287-318.

Jiyeon Choi, Jeon Pyo Noh, Taeksoo Shin "The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products" Journal of Regional Studies and Development 23.2 pp.287-318 (2014) : 287.

Jiyeon Choi, Jeon Pyo Noh, Taeksoo Shin. The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products. 2014; 23(2), 287-318.

Jiyeon Choi, Jeon Pyo Noh and Taeksoo Shin. "The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products" Journal of Regional Studies and Development 23, no.2 (2014) : 287-318.

Jiyeon Choi; Jeon Pyo Noh; Taeksoo Shin. The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products. Journal of Regional Studies and Development, 23(2), 287-318.

Jiyeon Choi; Jeon Pyo Noh; Taeksoo Shin. The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products. Journal of Regional Studies and Development. 2014; 23(2) 287-318.

Jiyeon Choi, Jeon Pyo Noh, Taeksoo Shin. The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products. 2014; 23(2), 287-318.

Jiyeon Choi, Jeon Pyo Noh and Taeksoo Shin. "The Effects of Consumers’ Traits on Attitudes towards Attributes, Word-of-Mouth, and Purchase Intention of Green Products" Journal of Regional Studies and Development 23, no.2 (2014) : 287-318.