@article{ART002805034},
author={Shinhee Jeon and Seung Yun Lee},
title={The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process},
journal={Journal of Regional Studies and Development},
issn={1738-3846},
year={2021},
volume={30},
number={3},
pages={79-103},
doi={10.22739/ipaid.2021.30.3.79}
TY - JOUR
AU - Shinhee Jeon
AU - Seung Yun Lee
TI - The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process
JO - Journal of Regional Studies and Development
PY - 2021
VL - 30
IS - 3
PB - Institute for Poverty Alleviation and International Development: IPAID
SP - 79
EP - 103
SN - 1738-3846
AB - ‘Fanatic’, who have a deep knowledge of objects they like, are proud of their hobbies on the objects and actively participate in social and cultural exchanges is emerging as an important consumer group in market. Past studies have shown that fans have a strong positive attitude toward their favorite products or brands. While developing them, this study investigated the relationship between the brand attitude and the level of efforts in the purchase process.
This study infers that fanatic has an positive impact on repurchase intention and word-of-mouth intention when controlled by the level of efforts in the purchase process. The result of this study will contribute in establishing marketing strategies for companies targeting fans.
KW - Fanatic;Level of Efforts;Brand Attitude
DO - 10.22739/ipaid.2021.30.3.79
ER -
Shinhee Jeon and Seung Yun Lee. (2021). The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process. Journal of Regional Studies and Development, 30(3), 79-103.
Shinhee Jeon and Seung Yun Lee. 2021, "The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process", Journal of Regional Studies and Development, vol.30, no.3 pp.79-103. Available from: doi:10.22739/ipaid.2021.30.3.79
Shinhee Jeon, Seung Yun Lee "The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process" Journal of Regional Studies and Development 30.3 pp.79-103 (2021) : 79.
Shinhee Jeon, Seung Yun Lee. The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process. 2021; 30(3), 79-103. Available from: doi:10.22739/ipaid.2021.30.3.79
Shinhee Jeon and Seung Yun Lee. "The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process" Journal of Regional Studies and Development 30, no.3 (2021) : 79-103.doi: 10.22739/ipaid.2021.30.3.79
Shinhee Jeon; Seung Yun Lee. The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process. Journal of Regional Studies and Development, 30(3), 79-103. doi: 10.22739/ipaid.2021.30.3.79
Shinhee Jeon; Seung Yun Lee. The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process. Journal of Regional Studies and Development. 2021; 30(3) 79-103. doi: 10.22739/ipaid.2021.30.3.79
Shinhee Jeon, Seung Yun Lee. The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process. 2021; 30(3), 79-103. Available from: doi:10.22739/ipaid.2021.30.3.79
Shinhee Jeon and Seung Yun Lee. "The Influence of Fanatic on Brand Attitude: Based on the Level of Efforts based on Regional Distance in the Purchase Process" Journal of Regional Studies and Development 30, no.3 (2021) : 79-103.doi: 10.22739/ipaid.2021.30.3.79
