Understanding Political Addresses of the Social Democratic and Moderate Party: Keywords and Political Discourses Used in the Almedal Week (사민당과 보수당의 정치연설분석: 알메달렌 연설에서 사용한 핵심키워드와 정치담론을 중심으로)

Yonhyok Choe (최연혁)

Understanding Political Addresses of the Social Democratic and Moderate Party: Keywords and Political Discourses Used in the Almedal Week

Journal of the Scandinavian Society of Korea
Abbr : JSSK
2022, (29), pp.21-44
Publisher : The Scandinavian Society of Korea
Research Area : Social Science > Area Studies > North Europe(Scandinavian)
Received : June 4, 2022
Accepted : June 29, 2022
Published : June 30, 2022

Yonhyok Choe ¹

¹Linnaeus University

Accredited

ABSTRACT

The annual event of ‘Almedalsveckan’ – ‘The Almedal Week’ held at the first week of July on Gotland in Sweden where every political party has attended has been existing since 1968. The political event for a variety of seminars, meetings, and garden talks has become a symbol for Swedish deliberative ‘Agora’ democracy. In spite of its history with accumulated data of speeches, debates and addresses, no single research analyzing addresses of party leaders has existed so far except for descriptive statistical studies of the event and participants. This article aims at filling this gap. Evening addresses given by two main party leaders representing Social Democratic Party and the Moderate Party were compared in this article. Two analytical tools, i.e. keyword analysis, on the one hand, and political discourse analysis on the other were adapted to explore the contents, symbols, ideas and arguments. This research based on semiotic exploration of core keywords detects that clear ideological differences between addresses of the two largest political parties have emerged in terms of perceptions of social issues, ideological stances, value orientation, policy goals and arguing claims on the prospective role and image of welfare state. More in-depth and broader interest in empirical studies of political address is argued to be of greater importance for better understanding of persuasive skills, consequences of the addresses and influence on political changes.

KEYWORDS

Almedalsveckan, The Almedal Week, political address, keyword analysis, political discourse analysis, welfare state

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