@article{ART002758773},
author={Haeun So and Mi-Kyeong Cha},
title={A Study on the Public Relations of University Libraries using Instagram},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2021},
volume={32},
number={3},
pages={67-91},
doi={10.14699/kbiblia.2021.32.3.067}
TY - JOUR
AU - Haeun So
AU - Mi-Kyeong Cha
TI - A Study on the Public Relations of University Libraries using Instagram
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2021
VL - 32
IS - 3
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 67
EP - 91
SN - 1229-2435
AB - The purposes of this study is to identify the perception of students’ use of university libraries’ public relations activities using Instagram and propose ways to improve the operation of university libraries’ Instagram. To this end, the status of Instagram operations of domestic and foreign university libraries was investigated, and a survey was conducted on 292 students who used the library Instagram of their universities. Based on the research results, first, it is necessary to promote the use of libraries by using ‘Library Events’ information closely related to the use of Instagram by students, but planning ways to participate that can lead to practical use of libraries. Second, it is necessary to promote the role of librarians through Instagram and utilize daily communication information in order to positively affect library image recognition. Third, it is necessary to guide users on how to inquire on library Instagram and actively respond to communication with users through periodic post uploads and monitoring.
KW - University Library;Social Network Service;Instagram;Library Public Relations;Library SNS
DO - 10.14699/kbiblia.2021.32.3.067
ER -
Haeun So and Mi-Kyeong Cha. (2021). A Study on the Public Relations of University Libraries using Instagram. Journal of the Korean Biblia Society for Library and Information Science, 32(3), 67-91.
Haeun So and Mi-Kyeong Cha. 2021, "A Study on the Public Relations of University Libraries using Instagram", Journal of the Korean Biblia Society for Library and Information Science, vol.32, no.3 pp.67-91. Available from: doi:10.14699/kbiblia.2021.32.3.067
Haeun So, Mi-Kyeong Cha "A Study on the Public Relations of University Libraries using Instagram" Journal of the Korean Biblia Society for Library and Information Science 32.3 pp.67-91 (2021) : 67.
Haeun So, Mi-Kyeong Cha. A Study on the Public Relations of University Libraries using Instagram. 2021; 32(3), 67-91. Available from: doi:10.14699/kbiblia.2021.32.3.067
Haeun So and Mi-Kyeong Cha. "A Study on the Public Relations of University Libraries using Instagram" Journal of the Korean Biblia Society for Library and Information Science 32, no.3 (2021) : 67-91.doi: 10.14699/kbiblia.2021.32.3.067
Haeun So; Mi-Kyeong Cha. A Study on the Public Relations of University Libraries using Instagram. Journal of the Korean Biblia Society for Library and Information Science, 32(3), 67-91. doi: 10.14699/kbiblia.2021.32.3.067
Haeun So; Mi-Kyeong Cha. A Study on the Public Relations of University Libraries using Instagram. Journal of the Korean Biblia Society for Library and Information Science. 2021; 32(3) 67-91. doi: 10.14699/kbiblia.2021.32.3.067
Haeun So, Mi-Kyeong Cha. A Study on the Public Relations of University Libraries using Instagram. 2021; 32(3), 67-91. Available from: doi:10.14699/kbiblia.2021.32.3.067
Haeun So and Mi-Kyeong Cha. "A Study on the Public Relations of University Libraries using Instagram" Journal of the Korean Biblia Society for Library and Information Science 32, no.3 (2021) : 67-91.doi: 10.14699/kbiblia.2021.32.3.067
