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A Study on the popularization of classical novel - An analysis of cases

  • The Research of the Korean Classic
  • 2022, (59), pp.57-90
  • Publisher : The Research Of The Korean Classic
  • Research Area : Humanities > Korean Language and Literature > Korean Literature > Korean classic prose
  • Received : October 25, 2022
  • Accepted : November 7, 2022
  • Published : November 30, 2022

Kang Moon Jong 1

1제주대학교

Accredited

ABSTRACT

First, in the field of related search terms, it is as poor as ‘Chunhyangjeon’ that is directly related to Korean classical novels. Except for educational materials, about 『the classic novel Odyssey』 appears on the first screen, and as for videos, popularized videos do not appear except for educational materials. Related news is also not receiving attention except for distributing press releases. Books related to classical novels also mentioned the degree of publications of institutions that distribute press releases. In particular, from January 1, 2021 to August 16, 2022, there were no books related to classical novels on Kyobo Bookstore’s best seller list. Second, in bookstores, both classical novel theory books and popular books were already missing from bookshelves. It proves that the keyword “classical novel” is gradually being erased from the public’s eyes. In the survey, the degree of overall awareness of classical novels was low. The reading volume of classical novels was very insufficient, and the reading tendency was simple. However, what is hopeful is that there were many demands for popular books and lecture programs related to classical novels. Third, Lim Chi-kyun’s lecture on royal novels during the Joseon Dynasty was very well received by the students and showed very high satisfaction in the satisfaction survey. In the case of videos produced for “the Story of Yedeok Teacher”, they paid more attention to life than the keyword of classical fiction. Fourth, through Lee Hu Nam’s 『Monsters』, there are contents that he learned various classical novels through interesting monster and its image. This directly showed the possibility of character development based on the imageization of classical novels. Through online reactions to Shin Byung-joo and Noh Dae-hwan’s 『History Travel in Classical Fiction』 the positive effect of connecting classical novels to historical and cultural phenomena of the Joseon Dynasty could be confirmed. Through this analysis, there were not many areas where classical fiction majors could directly contribute to popularization. It was found that translating classical novels into modern languages is important, and YouTube video production, publication of a popular book, and operation of lecture programs are the most realistic methods.

Citation status

* References for papers published after 2022 are currently being built.