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@article{ART002796543},
author={Lee, Sangho and Kwangmoon Cho},
title={A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2021},
volume={7},
number={4},
pages={85-94},
doi={10.20465/KIOTS.2021.7.4.085}

TY - JOUR
AU - Lee, Sangho
AU - Kwangmoon Cho
TI - A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content
JO - Journal of Internet of Things and Convergence
PY - 2021
VL - 7
IS - 4
PB - The Korea Internet of Things Society
SP - 85
EP - 94
SN - 2466-0078
AB - This study verified what differences in screen golf content characteristics, intention to reuse, customer satisfaction and economic value experienced by consumers according to the image feeling, expression method, and image color provided by screen golf graphic content. In addition, the purpose of this study was to analyze what kind of influence the content characteristics of screen golf have on the economic value and what kind of influence the intention to reuse and customer satisfaction have in this process. From September 1, 2021 to September 30, 2021, a survey of 225 copies of consumers using the screen golf course was conducted. For data processing, frequency analysis, factor analysis, reliability analysis, cluster analysis, chi-square analysis and 3-step mediated regression analysis were performed. The research results are as follows. First, the preferred image feeling showed a high level of clean and sophisticated feeling and the preferred expression method showed a high realistic image. In addition, the preferred image color showed a high level of green color. Second, there were differences in competitiveness, ease of use, sense of solidarity and realism according to the degree of consideration of graphic content and differences in consumer's intention to reuse, customer satisfaction, and economic value. Third, in the relationship between screen golf content characteristics and economic value, customer satisfaction and re-use intention had a mediating effect. Through this study, by providing basic data to derive the graphic design model of screen golf, the operating entity suggested a way to improve economic benefits and tried to contribute to the growth of the screen golf industry.
KW - Graphic Content;Content Characteristics;Intention to Reuse;Customer Satisfaction;Economic Value
DO - 10.20465/KIOTS.2021.7.4.085
ER -

Lee, Sangho and Kwangmoon Cho. (2021). A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content. Journal of Internet of Things and Convergence, 7(4), 85-94.

Lee, Sangho and Kwangmoon Cho. 2021, "A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content", Journal of Internet of Things and Convergence, vol.7, no.4 pp.85-94. Available from: doi:10.20465/KIOTS.2021.7.4.085

Lee, Sangho, Kwangmoon Cho "A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content" Journal of Internet of Things and Convergence 7.4 pp.85-94 (2021) : 85.

Lee, Sangho, Kwangmoon Cho. A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content. 2021; 7(4), 85-94. Available from: doi:10.20465/KIOTS.2021.7.4.085

Lee, Sangho and Kwangmoon Cho. "A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content" Journal of Internet of Things and Convergence 7, no.4 (2021) : 85-94.doi: 10.20465/KIOTS.2021.7.4.085

Lee, Sangho; Kwangmoon Cho. A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content. Journal of Internet of Things and Convergence, 7(4), 85-94. doi: 10.20465/KIOTS.2021.7.4.085

Lee, Sangho; Kwangmoon Cho. A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content. Journal of Internet of Things and Convergence. 2021; 7(4) 85-94. doi: 10.20465/KIOTS.2021.7.4.085

Lee, Sangho, Kwangmoon Cho. A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content. 2021; 7(4), 85-94. Available from: doi:10.20465/KIOTS.2021.7.4.085

Lee, Sangho and Kwangmoon Cho. "A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content" Journal of Internet of Things and Convergence 7, no.4 (2021) : 85-94.doi: 10.20465/KIOTS.2021.7.4.085