@article{ART002974344},
author={Lee, Sangho and Kwangmoon Cho},
title={A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2023},
volume={9},
number={3},
pages={99-111},
doi={10.20465/KIOTS.2023.9.3.099}
TY - JOUR
AU - Lee, Sangho
AU - Kwangmoon Cho
TI - A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans
JO - Journal of Internet of Things and Convergence
PY - 2023
VL - 9
IS - 3
PB - The Korea Internet of Things Society
SP - 99
EP - 111
SN - 2466-0078
AB - The purpose of this study is to identify the difficulties in business implementation that blockchain suppliers are experiencing, and to suggest ways to promote blockchain technology by solving them. First, industrial surveys of blockchain supply companies were collected. Next, a survey was conducted to confirm whether financial service users intend to use blockchain technology. The research results are as follows. First, in user characteristics, usefulness and innovation were found to have an effect on intention to use. In the technical characteristics, suitability and reliability were found to affect the intention to use. Second, in user characteristics, usefulness and innovativeness were found to affect the intention to use by mediating promotion conditions. In the technical characteristics, suitability and reliability were found to affect the intention to use by mediating the promotion conditions. Third, it was found that the new technology environment modulates the effect of ubiquity and innovativeness on the intention to use. The new technology environment was found to moderate the impact of security on intention to use. Fourth, it was found that the organizational environment moderates the effect of security and suitability on the intention to use. A plan to solve the difficulties of these blockchain suppliers and a plan to promote blockchain-based financial services are presented.
KW - User Characteristics;Technical Characteristics;Intention of Use;Service Environment;Blockchain
DO - 10.20465/KIOTS.2023.9.3.099
ER -
Lee, Sangho and Kwangmoon Cho. (2023). A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans. Journal of Internet of Things and Convergence, 9(3), 99-111.
Lee, Sangho and Kwangmoon Cho. 2023, "A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans", Journal of Internet of Things and Convergence, vol.9, no.3 pp.99-111. Available from: doi:10.20465/KIOTS.2023.9.3.099
Lee, Sangho, Kwangmoon Cho "A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans" Journal of Internet of Things and Convergence 9.3 pp.99-111 (2023) : 99.
Lee, Sangho, Kwangmoon Cho. A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans. 2023; 9(3), 99-111. Available from: doi:10.20465/KIOTS.2023.9.3.099
Lee, Sangho and Kwangmoon Cho. "A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans" Journal of Internet of Things and Convergence 9, no.3 (2023) : 99-111.doi: 10.20465/KIOTS.2023.9.3.099
Lee, Sangho; Kwangmoon Cho. A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans. Journal of Internet of Things and Convergence, 9(3), 99-111. doi: 10.20465/KIOTS.2023.9.3.099
Lee, Sangho; Kwangmoon Cho. A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans. Journal of Internet of Things and Convergence. 2023; 9(3) 99-111. doi: 10.20465/KIOTS.2023.9.3.099
Lee, Sangho, Kwangmoon Cho. A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans. 2023; 9(3), 99-111. Available from: doi:10.20465/KIOTS.2023.9.3.099
Lee, Sangho and Kwangmoon Cho. "A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans" Journal of Internet of Things and Convergence 9, no.3 (2023) : 99-111.doi: 10.20465/KIOTS.2023.9.3.099
