본문 바로가기
  • Home

A Study on Corporate Blockchain Business Conditions and Financial Platform Promotion Plans

  • Journal of Internet of Things and Convergence
  • Abbr : JKIOTS
  • 2023, 9(3), pp.99-111
  • DOI : 10.20465/KIOTS.2023.9.3.099
  • Publisher : The Korea Internet of Things Society
  • Research Area : Engineering > Computer Science > Internet Information Processing
  • Received : April 8, 2023
  • Accepted : May 30, 2023
  • Published : June 30, 2023

Lee, Sangho 1 Kwangmoon Cho 1

1목포대학교

Accredited

ABSTRACT

The purpose of this study is to identify the difficulties in business implementation that blockchain suppliers are experiencing, and to suggest ways to promote blockchain technology by solving them. First, industrial surveys of blockchain supply companies were collected. Next, a survey was conducted to confirm whether financial service users intend to use blockchain technology. The research results are as follows. First, in user characteristics, usefulness and innovation were found to have an effect on intention to use. In the technical characteristics, suitability and reliability were found to affect the intention to use. Second, in user characteristics, usefulness and innovativeness were found to affect the intention to use by mediating promotion conditions. In the technical characteristics, suitability and reliability were found to affect the intention to use by mediating the promotion conditions. Third, it was found that the new technology environment modulates the effect of ubiquity and innovativeness on the intention to use. The new technology environment was found to moderate the impact of security on intention to use. Fourth, it was found that the organizational environment moderates the effect of security and suitability on the intention to use. A plan to solve the difficulties of these blockchain suppliers and a plan to promote blockchain-based financial services are presented.

Citation status

* References for papers published after 2023 are currently being built.