@article{ART003054141},
author={Mo Liu and YoungSook Lee},
title={Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2024},
volume={10},
number={1},
pages={59-68},
doi={10.20465/KIOTS.2024.10.1.059}
TY - JOUR
AU - Mo Liu
AU - YoungSook Lee
TI - Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-
JO - Journal of Internet of Things and Convergence
PY - 2024
VL - 10
IS - 1
PB - The Korea Internet of Things Society
SP - 59
EP - 68
SN - 2466-0078
AB - China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.
KW - SERVQUAL Model;Service Quality;Customer Satisfaction;Fashion Products;Live Commerce;Reuse Intention
DO - 10.20465/KIOTS.2024.10.1.059
ER -
Mo Liu and YoungSook Lee. (2024). Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-. Journal of Internet of Things and Convergence, 10(1), 59-68.
Mo Liu and YoungSook Lee. 2024, "Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-", Journal of Internet of Things and Convergence, vol.10, no.1 pp.59-68. Available from: doi:10.20465/KIOTS.2024.10.1.059
Mo Liu, YoungSook Lee "Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-" Journal of Internet of Things and Convergence 10.1 pp.59-68 (2024) : 59.
Mo Liu, YoungSook Lee. Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-. 2024; 10(1), 59-68. Available from: doi:10.20465/KIOTS.2024.10.1.059
Mo Liu and YoungSook Lee. "Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-" Journal of Internet of Things and Convergence 10, no.1 (2024) : 59-68.doi: 10.20465/KIOTS.2024.10.1.059
Mo Liu; YoungSook Lee. Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-. Journal of Internet of Things and Convergence, 10(1), 59-68. doi: 10.20465/KIOTS.2024.10.1.059
Mo Liu; YoungSook Lee. Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-. Journal of Internet of Things and Convergence. 2024; 10(1) 59-68. doi: 10.20465/KIOTS.2024.10.1.059
Mo Liu, YoungSook Lee. Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-. 2024; 10(1), 59-68. Available from: doi:10.20465/KIOTS.2024.10.1.059
Mo Liu and YoungSook Lee. "Effects of Service Quality on Customer Satisfaction and Reuse Intention of Chinese Fashion Product Live Commerce Using SERVQUAL Model in Internet of Things Environment -Focusing on Female College Students in Changchun, China-" Journal of Internet of Things and Convergence 10, no.1 (2024) : 59-68.doi: 10.20465/KIOTS.2024.10.1.059
