@article{ART003218643},
author={Chen-Xi Lyu and YoungSook Lee},
title={The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2025},
volume={11},
number={3},
pages={73-85}
TY - JOUR
AU - Chen-Xi Lyu
AU - YoungSook Lee
TI - The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction
JO - Journal of Internet of Things and Convergence
PY - 2025
VL - 11
IS - 3
PB - The Korea Internet of Things Society
SP - 73
EP - 85
SN - 2466-0078
AB - This study analyzed the effects of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction. An online survey was conducted from April 3 to April 13, 2025, targeting female college students living in Shanghai, a leading city in Chinese fashion and consumer culture. Based on the 378 valid responses collected, data analysis was conducted using SPSS 26.0 to examine the relationships among key variables and validate the proposed research model.The results of the analysis are as follows. First, the store attributes of Chinese sports brand pop-up stores were classified into five categories: store atmosphere, brand experience, product uniqueness, promotion method, and accessibility. All five attributes were found to have a significant positive effect on both shopping value and visit satisfaction. Furthermore, both the utilitarian value and hedonic value components of shopping value had a positive impact on visit satisfaction, highlighting the dual role of functional benefits and emotional experiences in shaping consumer perceptions.The purpose of this study is to provide insights that help sports brands better understand the key attributes they should prioritize when developing marketing strategies for pop-up stores. It also aims to offer practical recommendations and foundational data for enhancing consumer experience and guiding future marketing efforts in the increasingly competitive and dynamic retail environment.
KW - Chinese sports brand;Pop-up store;store attributes;shopping value;visit satisfaction
DO -
UR -
ER -
Chen-Xi Lyu and YoungSook Lee. (2025). The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction. Journal of Internet of Things and Convergence, 11(3), 73-85.
Chen-Xi Lyu and YoungSook Lee. 2025, "The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction", Journal of Internet of Things and Convergence, vol.11, no.3 pp.73-85.
Chen-Xi Lyu, YoungSook Lee "The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction" Journal of Internet of Things and Convergence 11.3 pp.73-85 (2025) : 73.
Chen-Xi Lyu, YoungSook Lee. The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction. 2025; 11(3), 73-85.
Chen-Xi Lyu and YoungSook Lee. "The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction" Journal of Internet of Things and Convergence 11, no.3 (2025) : 73-85.
Chen-Xi Lyu; YoungSook Lee. The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction. Journal of Internet of Things and Convergence, 11(3), 73-85.
Chen-Xi Lyu; YoungSook Lee. The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction. Journal of Internet of Things and Convergence. 2025; 11(3) 73-85.
Chen-Xi Lyu, YoungSook Lee. The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction. 2025; 11(3), 73-85.
Chen-Xi Lyu and YoungSook Lee. "The impact of store attributes of Chinese sports brand pop-up stores on shopping value and visit satisfaction" Journal of Internet of Things and Convergence 11, no.3 (2025) : 73-85.
