@article{ART003218667},
author={JongKyung Ha},
title={The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2025},
volume={11},
number={3},
pages={103-111}
TY - JOUR
AU - JongKyung Ha
TI - The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty
JO - Journal of Internet of Things and Convergence
PY - 2025
VL - 11
IS - 3
PB - The Korea Internet of Things Society
SP - 103
EP - 111
SN - 2466-0078
AB - The purpose of this study was to analyze the relationship between the mobile commerce services characteristics for beauty products and shopping orientations, as well as the effect of these variables on customer satisfaction and loyalty. This study distributed questionnaires to university students, and 247 copies collected were used using SPSS 23.0 for factor analysis, reliability coefficient extraction, regression analysis, ANOVA, Duncan Test, and T-test. The results are as follows:.Beauty mobile commerce services characteristics were extracted into three factors: convenience, informativity, and reliability. Mobile commerce shopping orientation were classified into rational shopping orientations and hedonic shopping orientations. The convenience factor of beauty mobile commerce service characteristics was found to be correlated with the rational shopping orientation, while the informativity and reliability factors showed a strong correlation with the hedonic shopping orientation.
.An analysis of the effect of mobile commerce service characteristics and shopping orientations on customer satisfaction revealed that the convenience service characteristics and hedonic shopping orientation had a significant influence. The analysis of the effect of mobile commerce service characteristics and shopping orientations on customer loyalty indicated that both convenience and hedonic shopping orientations had a substantial effect.
KW - Beauty;Mobile commerce service characteristics;Shopping orientation;Customer satisfation;Loyalty
DO -
UR -
ER -
JongKyung Ha. (2025). The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty. Journal of Internet of Things and Convergence, 11(3), 103-111.
JongKyung Ha. 2025, "The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty", Journal of Internet of Things and Convergence, vol.11, no.3 pp.103-111.
JongKyung Ha "The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty" Journal of Internet of Things and Convergence 11.3 pp.103-111 (2025) : 103.
JongKyung Ha. The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty. 2025; 11(3), 103-111.
JongKyung Ha. "The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty" Journal of Internet of Things and Convergence 11, no.3 (2025) : 103-111.
JongKyung Ha. The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty. Journal of Internet of Things and Convergence, 11(3), 103-111.
JongKyung Ha. The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty. Journal of Internet of Things and Convergence. 2025; 11(3) 103-111.
JongKyung Ha. The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty. 2025; 11(3), 103-111.
JongKyung Ha. "The Effects of Beauty Mobile Commerce Service Characteristics and Shopping Orientations on Customer Satisfaction and Loyalty" Journal of Internet of Things and Convergence 11, no.3 (2025) : 103-111.
