Using the Urban Household Income and Expenditure Survey for 1993-2002 released by the Korea National Statistics Office, we estimated and compared the determinant factors of the demand for both the insurance and the savings. Several findings emerge from the cross-sectional regressions. First, the labor income and the head age have an positive impact on the savings, while they have an negative effect on the insurance. Second, three variables, as it were, the number of the family, the dummy variable for the household owning its house, and the dummy variable for the household owning its vehicle, has an negative influence on the savings and an positive impact on the insurance. It implies that results for the insurance and the savings are contradictory. Third, the income elasticities of the savings for 10 years are elastic but that of the insurance has been elastic until 1998 and inelastic since then. It implies that the urban households shrinks or increases its savings much more than its premiums in accordance with the income fluctuation.