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@article{ART001101170},
author={Han-Duck Lee and Jung SeChang},
title={The Destribution Strategies by Produscts in the Environment of Bancassurance},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2004},
volume={15},
number={2},
pages={71-103}

TY - JOUR
AU - Han-Duck Lee
AU - Jung SeChang
TI - The Destribution Strategies by Produscts in the Environment of Bancassurance
JO - Journal of Insurance and Finance
PY - 2004
VL - 15
IS - 2
PB - Korea Insurance Research Institute
SP - 71
EP - 103
SN - 2384-3209
AB - The purpose of this paper is to measure the amount of new demand and provide useful implications for developing distribution strategies by products to cope with the changes such as bancassurance and fierce competition among channels. Face-to-face interview and homogeneity analysis are employed.The implications are summarized as followed: Firstly, it may recommend to use the traditional channel as a main channel and also develop the direct marketing as a supplementary channel in the automobile market. Secondly, it is need for insurance companies to have a professional capacity of the traditional channel in the whole life market in which a competition between the life insurance companies and banks increase. Thirdly, it is expected to expand the market size of health insurance enormously. It may suggest that insurance companies need to establish a channel providing professional services such as diversified benefits and health risk control in order to get competitive advantages in the market. Finally, the most competition between insurance companies and banks may be observed in the personal annuity market. It may recommend for insurance companies to utilize their product advantages already held.
KW - bancassurance;homogeneity analysis;preference independence among products;distribution strategies
DO -
UR -
ER -

Han-Duck Lee and Jung SeChang. (2004). The Destribution Strategies by Produscts in the Environment of Bancassurance. Journal of Insurance and Finance, 15(2), 71-103.

Han-Duck Lee and Jung SeChang. 2004, "The Destribution Strategies by Produscts in the Environment of Bancassurance", Journal of Insurance and Finance, vol.15, no.2 pp.71-103.

Han-Duck Lee, Jung SeChang "The Destribution Strategies by Produscts in the Environment of Bancassurance" Journal of Insurance and Finance 15.2 pp.71-103 (2004) : 71.

Han-Duck Lee, Jung SeChang. The Destribution Strategies by Produscts in the Environment of Bancassurance. 2004; 15(2), 71-103.

Han-Duck Lee and Jung SeChang. "The Destribution Strategies by Produscts in the Environment of Bancassurance" Journal of Insurance and Finance 15, no.2 (2004) : 71-103.

Han-Duck Lee; Jung SeChang. The Destribution Strategies by Produscts in the Environment of Bancassurance. Journal of Insurance and Finance, 15(2), 71-103.

Han-Duck Lee; Jung SeChang. The Destribution Strategies by Produscts in the Environment of Bancassurance. Journal of Insurance and Finance. 2004; 15(2) 71-103.

Han-Duck Lee, Jung SeChang. The Destribution Strategies by Produscts in the Environment of Bancassurance. 2004; 15(2), 71-103.

Han-Duck Lee and Jung SeChang. "The Destribution Strategies by Produscts in the Environment of Bancassurance" Journal of Insurance and Finance 15, no.2 (2004) : 71-103.