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The Destribution Strategies by Produscts in the Environment of Bancassurance

  • Journal of Insurance and Finance
  • 2004, 15(2), pp.71-103
  • Publisher : Korea Insurance Research Institute
  • Research Area : Social Science > Business Management

Han-Duck Lee 1 Jung SeChang 1

1홍익대학교

Candidate

ABSTRACT

The purpose of this paper is to measure the amount of new demand and provide useful implications for developing distribution strategies by products to cope with the changes such as bancassurance and fierce competition among channels. Face-to-face interview and homogeneity analysis are employed.The implications are summarized as followed: Firstly, it may recommend to use the traditional channel as a main channel and also develop the direct marketing as a supplementary channel in the automobile market. Secondly, it is need for insurance companies to have a professional capacity of the traditional channel in the whole life market in which a competition between the life insurance companies and banks increase. Thirdly, it is expected to expand the market size of health insurance enormously. It may suggest that insurance companies need to establish a channel providing professional services such as diversified benefits and health risk control in order to get competitive advantages in the market. Finally, the most competition between insurance companies and banks may be observed in the personal annuity market. It may recommend for insurance companies to utilize their product advantages already held.

Citation status

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