@article{ART000979321},
author={JooSeok Park and Lee SooYean},
title={국내 보험업의 e-Business발전 단계에 관한 연구},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2002},
volume={13},
number={1},
pages={123-174}
TY - JOUR
AU - JooSeok Park
AU - Lee SooYean
TI - 국내 보험업의 e-Business발전 단계에 관한 연구
JO - Journal of Insurance and Finance
PY - 2002
VL - 13
IS - 1
PB - Korea Insurance Research Institute
SP - 123
EP - 174
SN - 2384-3209
AB - The advent of e-commerce gives an opportunity to shift the paradigm of customer communication into a highly interactive mode. The new generation of commercial Web servers combines the collection of data on a customer behavior with real-time processing and dynamic tailoring of a feedback page. The new opportunities for direct product marketing and cross selling are arriving. The key problem is what kind of information do we need to achieve these goals, or in other words, how do we model the customer? The paper is devoted to develop e-Business modeling and simulation in Insurance industry. The focus is on the stage of e-Business . The stage is based on the customer's, such as netizen, and expert group about insurance process, transaction data, click stream data, purpose of visitng web page and demographics.
The 4 Stage of e-Business defined as first step is web page only, second, Insurance Process Implementation, third, Digital Management Transformation and fourth stage is Life Care Convergence.
The stage of e-Business can also be used as a generative model for simulating the e-Business in different situations and for estimating customer's features.
KW - 보험 e-Business 발전단계;e-Business 단계
DO -
UR -
ER -
JooSeok Park and Lee SooYean. (2002). 국내 보험업의 e-Business발전 단계에 관한 연구. Journal of Insurance and Finance, 13(1), 123-174.
JooSeok Park and Lee SooYean. 2002, "국내 보험업의 e-Business발전 단계에 관한 연구", Journal of Insurance and Finance, vol.13, no.1 pp.123-174.
JooSeok Park, Lee SooYean "국내 보험업의 e-Business발전 단계에 관한 연구" Journal of Insurance and Finance 13.1 pp.123-174 (2002) : 123.
JooSeok Park, Lee SooYean. 국내 보험업의 e-Business발전 단계에 관한 연구. 2002; 13(1), 123-174.
JooSeok Park and Lee SooYean. "국내 보험업의 e-Business발전 단계에 관한 연구" Journal of Insurance and Finance 13, no.1 (2002) : 123-174.
JooSeok Park; Lee SooYean. 국내 보험업의 e-Business발전 단계에 관한 연구. Journal of Insurance and Finance, 13(1), 123-174.
JooSeok Park; Lee SooYean. 국내 보험업의 e-Business발전 단계에 관한 연구. Journal of Insurance and Finance. 2002; 13(1) 123-174.
JooSeok Park, Lee SooYean. 국내 보험업의 e-Business발전 단계에 관한 연구. 2002; 13(1), 123-174.
JooSeok Park and Lee SooYean. "국내 보험업의 e-Business발전 단계에 관한 연구" Journal of Insurance and Finance 13, no.1 (2002) : 123-174.
