본문 바로가기
  • Home

국내 보험업의 e-Business발전 단계에 관한 연구

  • Journal of Insurance and Finance
  • 2002, 13(1), pp.123-174
  • Publisher : Korea Insurance Research Institute
  • Research Area : Social Science > Business Management

JooSeok Park 1 Lee SooYean 2

1
2경희대학교

Candidate

ABSTRACT

The advent of e-commerce gives an opportunity to shift the paradigm of customer communication into a highly interactive mode. The new generation of commercial Web servers combines the collection of data on a customer behavior with real-time processing and dynamic tailoring of a feedback page. The new opportunities for direct product marketing and cross selling are arriving. The key problem is what kind of information do we need to achieve these goals, or in other words, how do we model the customer? The paper is devoted to develop e-Business modeling and simulation in Insurance industry. The focus is on the stage of e-Business . The stage is based on the customer's, such as netizen, and expert group about insurance process, transaction data, click stream data, purpose of visitng web page and demographics. The 4 Stage of e-Business defined as first step is web page only, second, Insurance Process Implementation, third, Digital Management Transformation and fourth stage is Life Care Convergence. The stage of e-Business can also be used as a generative model for simulating the e-Business in different situations and for estimating customer's features.

Citation status

* References for papers published after 2022 are currently being built.