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영업소장의 리더십유효성에 관한 실증연구- 우리 나라 손해보험산업을 중심으로 -

  • Journal of Insurance and Finance
  • 2002, 13(3), pp.31-73
  • Publisher : Korea Insurance Research Institute
  • Research Area : Social Science > Business Management

Oh Kiseok 1 우승찬 2

1초당대학교
2광주은행

Candidate

ABSTRACT

This paper analyzes the leadership of sales branch managers who play animportant role in the solicitor channel, one of the major marketing channels in theKorean non-life insurance industry. An empirical model is estab lished based uponthe literature review and the interview with the persons workin g in the Koreannon-life insurance industry. The model employs the managerial l eadership, theleadership for integration and the creative leadership as the independent variable. Job-satisfaction, organizational commitment, attitude on team-work, stress, personal performance and branch performance are selected as the dependent variables measuring the effectiveness of the leadership. According to our empirical analysis, the leadership of sales branch managers is significant at the sales branch level. The managerial leadership and the creative leadership are more effective than the leadership for integration at the individual level.

Citation status

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