@article{ART001233382},
author={Lee Weon Young and 홍지영},
title={Current Status of Providing Information on Private Health Insurance Sales through Telemarketing},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2008},
volume={19},
number={1},
pages={43-71}
TY - JOUR
AU - Lee Weon Young
AU - 홍지영
TI - Current Status of Providing Information on Private Health Insurance Sales through Telemarketing
JO - Journal of Insurance and Finance
PY - 2008
VL - 19
IS - 1
PB - Korea Insurance Research Institute
SP - 43
EP - 71
SN - 2384-3209
AB - The purpose of this study was to examine to what extent insurance telemarketers
observed their obligation of informing the insured of necessary information for the
direct call insurance products of 19 insurance companies through simulated
consultation. The telemarketers who answered the consultation call for our study
provided the unfavorable information to the consumers passively, but advertised
only superiority to other’s products actively. They seldom questioned the callers on
theirs medical history and noticed that telephone subscription needed no contract
signature, and explained the withdrawal system of subscription. They informed the
callers of their name and contact information passively and were reluctant to send
the brochure containing more useful information. By the way, the callers got more
detailed information when they asked more information. Results in this paper
imply the need for consumer education and may suggest that the third party such
as consumer group should moniter providing for telemarketers necessary
information of direct call insurance products to consumers
KW - direct call insurance;health insurance;product information
DO -
UR -
ER -
Lee Weon Young and 홍지영. (2008). Current Status of Providing Information on Private Health Insurance Sales through Telemarketing. Journal of Insurance and Finance, 19(1), 43-71.
Lee Weon Young and 홍지영. 2008, "Current Status of Providing Information on Private Health Insurance Sales through Telemarketing", Journal of Insurance and Finance, vol.19, no.1 pp.43-71.
Lee Weon Young, 홍지영 "Current Status of Providing Information on Private Health Insurance Sales through Telemarketing" Journal of Insurance and Finance 19.1 pp.43-71 (2008) : 43.
Lee Weon Young, 홍지영. Current Status of Providing Information on Private Health Insurance Sales through Telemarketing. 2008; 19(1), 43-71.
Lee Weon Young and 홍지영. "Current Status of Providing Information on Private Health Insurance Sales through Telemarketing" Journal of Insurance and Finance 19, no.1 (2008) : 43-71.
Lee Weon Young; 홍지영. Current Status of Providing Information on Private Health Insurance Sales through Telemarketing. Journal of Insurance and Finance, 19(1), 43-71.
Lee Weon Young; 홍지영. Current Status of Providing Information on Private Health Insurance Sales through Telemarketing. Journal of Insurance and Finance. 2008; 19(1) 43-71.
Lee Weon Young, 홍지영. Current Status of Providing Information on Private Health Insurance Sales through Telemarketing. 2008; 19(1), 43-71.
Lee Weon Young and 홍지영. "Current Status of Providing Information on Private Health Insurance Sales through Telemarketing" Journal of Insurance and Finance 19, no.1 (2008) : 43-71.
