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The Reasons for Turnover of Insurance Planner and the Measures for Improving Settlement Rate

  • Journal of Insurance and Finance
  • 2017, 28(4), pp.3-33
  • DOI : 10.23842/jif.2017.28.4.001
  • Publisher : Korea Insurance Research Institute
  • Research Area : Social Science > Business Management
  • Received : July 5, 2017
  • Accepted : November 16, 2017
  • Published : November 30, 2017

Ahn Chul-Kyung 1 Jung SeChang 2

1보험연구원
2홍익대학교

Accredited

ABSTRACT

The purpose of this paper is to find out the factors of Insurance Planner turnover and suggest implications of improvements in the settlement rate empirically based on the study of the questionnaire developed by purposive quota sampling. The results are summarized as follows. The higher the number of policyholders, the higher the turnover intention. On the contrary, the lower the number of new contracts, the higher the turnover intention. This suggests that there is a high degree of turnover among high-performance planners who are currently suffering from the pressure to sell insurance. The relationship between satisfaction and turnover intention shows the high turnover intention of planners with low satisfaction. In particular, all the types of planners showed the negative relationship between the commission satisfaction and turnover intention. Satisfaction of commission structure is low, and in this case, the turnover tendency is especially high. The supervisory authority needs to make an effort to raise the insurance company's settlement rate by ensuring that the sorting is settled in the market because all the planners prefer front-end-loading, which significantly influences turnover intentions. There was a statistically significant difference between the work experience and the turnover intention. In particular, it shows a high turnover of highly experienced TA, and various incentive structures will need to be changed. In addition, reputation(-) for GA, performance(-) for TA, and the number of policyholders(+) for TM influences turnover intentions.

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