@article{ART002410543},
author={park bok hee and Heuiju Chun},
title={The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2018},
volume={29},
number={4},
pages={91-115},
doi={10.23842/jif.2018.29.4.004}
TY - JOUR
AU - park bok hee
AU - Heuiju Chun
TI - The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression
JO - Journal of Insurance and Finance
PY - 2018
VL - 29
IS - 4
PB - Korea Insurance Research Institute
SP - 91
EP - 115
SN - 2384-3209
AB - This study analyzes the effect of the relationship between the insurance consumer and the solicitor on the number of contracts for life insurance and property insurance, which are the main results of insurance companies, using the negative binomial regression model. The variables affecting the number of life insurance contracts were trading relationships between insurance customer and solicitor, followed by annual income, job, sex, marriage, and household. The number of property insurance contracts was largely influenced by marriage, regular trading relationships between insurance customer and solicitor, age, and annual income.
The relationship between the insurance consumer and the solicitor was revealed as a major factor affecting the number of life and property insurance contracts. However, the contents in life insurance and property insurance was much different.
For the number of life insurance contracts, the relationship between the insurance customer and the solicitor was most influential variable and the next was such as income and job. However, the most important variable in the contracts number of property insurance is marital status, followed by the relationship between insurance customer and solicitor. As for the property insurance, it can be seen that the relationship with the "insurance agent who is highly trustworthy" does not much affect the number of contracts. In the case of property insurance, religious / social organizations, family / relative relationships, and business relationships were found to have more influential impact on the number of contracts.
KW - insurance planner;the number of insurance contracts;negative binomial regression model;Poisson regression model
DO - 10.23842/jif.2018.29.4.004
ER -
park bok hee and Heuiju Chun. (2018). The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression. Journal of Insurance and Finance, 29(4), 91-115.
park bok hee and Heuiju Chun. 2018, "The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression", Journal of Insurance and Finance, vol.29, no.4 pp.91-115. Available from: doi:10.23842/jif.2018.29.4.004
park bok hee, Heuiju Chun "The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression" Journal of Insurance and Finance 29.4 pp.91-115 (2018) : 91.
park bok hee, Heuiju Chun. The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression. 2018; 29(4), 91-115. Available from: doi:10.23842/jif.2018.29.4.004
park bok hee and Heuiju Chun. "The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression" Journal of Insurance and Finance 29, no.4 (2018) : 91-115.doi: 10.23842/jif.2018.29.4.004
park bok hee; Heuiju Chun. The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression. Journal of Insurance and Finance, 29(4), 91-115. doi: 10.23842/jif.2018.29.4.004
park bok hee; Heuiju Chun. The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression. Journal of Insurance and Finance. 2018; 29(4) 91-115. doi: 10.23842/jif.2018.29.4.004
park bok hee, Heuiju Chun. The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression. 2018; 29(4), 91-115. Available from: doi:10.23842/jif.2018.29.4.004
park bok hee and Heuiju Chun. "The Insurance Purchase Effect of the Relationship between Customer and Insurance Agent Using Negative Binomial Regression" Journal of Insurance and Finance 29, no.4 (2018) : 91-115.doi: 10.23842/jif.2018.29.4.004
