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Socioeconomic Determinants of Exhibition Attendees’ Expenditure in Daejeon

Shin Euichan 1,  Lee Jae Woo ORD ID 2

1목원대학교 부동산학과
2목원대학교

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ABSTRACT

Recently the MICE industry has been in the spotlight as one of the strategies of city marketing and regional vitalization. However, there have been few empirical studies on the consumption behavior of the exhibition attendees in the host city compared to the study on the economic ripple effects of the industry. Therefore, this study analyzes the microeconomics analysis of the regional consumption expenditure of attendees from the areas outside the host city at the exhibitions in Daejeon, by collecting data through the survey on the exhibition attendees through the Tobit model analysis and Marginal effect analysis. The results of this study show that the age of attendees affects on the total amount of expenditure, the older the attendees are, the more they spend. And attendees who live within 35km radius of the exhibition site and with family members accompanying tend to spend more on the expenditure. Satisfaction, distance and stay period of attendees are proved to have relevance with the expenditure as well. By researching the consumption propensity of exhibition attendees from the outside to understand the structure of their consumption expenditure, this study would contribute to drawing up the strategies and directing the policies of the regional economy vitalization to cultivate the tangible or intangible regional resources for the external demand of visits, develop the retail service infrastructure, improve the regional connected traffic system and tour programs.

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* References for papers published after 2023 are currently being built.

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