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@article{ART001237677},
author={Bae Su Eul},
title={Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype},
journal={The Korean Journal of Dance Studies},
issn={1226-900X},
year={2008},
volume={23},
number={23},
pages={59-86},
doi={10.16877/kjds.23.23.200804.59}

TY - JOUR
AU - Bae Su Eul
TI - Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype
JO - The Korean Journal of Dance Studies
PY - 2008
VL - 23
IS - 23
PB - The Korean Society for Dance Studies
SP - 59
EP - 86
SN - 1226-900X
AB - Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype Bae, Su-Eul Kyunghee University Adjunct Professor The purpose of this study was to analyze the cases of dance cultural archetype recorded in a digital form and to propose strategies to help preserve the archetype as well as promote digital contents business. Three development cases of local dance contents were thus analyzed. Results demonstrated that there were limits in the development, production and utilization of the digital dance contents analyzed. The work, however, is believed to be further stimulated by employing promotional strategies as suggested below. First, digital dance contents must ensure their reliability or historical evidence. Second, popularity must be entailed to help ensure the accommodation of digital dance contents
KW - Dance Cultural Archetype;Digital Contents;Digital Dance Contents;Development Case;Promotional Strategy
DO - 10.16877/kjds.23.23.200804.59
ER -

Bae Su Eul. (2008). Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype. The Korean Journal of Dance Studies, 23(23), 59-86.

Bae Su Eul. 2008, "Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype", The Korean Journal of Dance Studies, vol.23, no.23 pp.59-86. Available from: doi:10.16877/kjds.23.23.200804.59

Bae Su Eul "Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype" The Korean Journal of Dance Studies 23.23 pp.59-86 (2008) : 59.

Bae Su Eul. Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype. 2008; 23(23), 59-86. Available from: doi:10.16877/kjds.23.23.200804.59

Bae Su Eul. "Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype" The Korean Journal of Dance Studies 23, no.23 (2008) : 59-86.doi: 10.16877/kjds.23.23.200804.59

Bae Su Eul. Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype. The Korean Journal of Dance Studies, 23(23), 59-86. doi: 10.16877/kjds.23.23.200804.59

Bae Su Eul. Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype. The Korean Journal of Dance Studies. 2008; 23(23) 59-86. doi: 10.16877/kjds.23.23.200804.59

Bae Su Eul. Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype. 2008; 23(23), 59-86. Available from: doi:10.16877/kjds.23.23.200804.59

Bae Su Eul. "Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype" The Korean Journal of Dance Studies 23, no.23 (2008) : 59-86.doi: 10.16877/kjds.23.23.200804.59