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Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype

Bae Su Eul 1

1경희대학교

Candidate

ABSTRACT

Study of Development Case and Promotional Strategy of Digital Contents in Dance Cultural Archetype Bae, Su-Eul Kyunghee University Adjunct Professor The purpose of this study was to analyze the cases of dance cultural archetype recorded in a digital form and to propose strategies to help preserve the archetype as well as promote digital contents business. Three development cases of local dance contents were thus analyzed. Results demonstrated that there were limits in the development, production and utilization of the digital dance contents analyzed. The work, however, is believed to be further stimulated by employing promotional strategies as suggested below. First, digital dance contents must ensure their reliability or historical evidence. Second, popularity must be entailed to help ensure the accommodation of digital dance contents

Citation status

* References for papers published after 2022 are currently being built.