@article{ART001368459},
author={Kim joo hee},
title={A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -},
journal={The Korean Journal of Dance Studies},
issn={1226-900X},
year={2009},
volume={27},
number={27},
pages={53-71},
doi={10.16877/kjds.27.27.200908.53}
TY - JOUR
AU - Kim joo hee
TI - A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -
JO - The Korean Journal of Dance Studies
PY - 2009
VL - 27
IS - 27
PB - The Korean Society for Dance Studies
SP - 53
EP - 71
SN - 1226-900X
AB - Centering on the parts of advertisements,「 Premium Life」,「 Autumn Premium
Sale」, 「Lotte Department Store Merchandise Coupon」and 「Spring Premium Sale」
where ballerina Kang, Su-Jin appeared, this paper tried to review how the image of
ballerinas is described and the symbolic meaning contained in the advertisements in
terms of culture theory. The result indicated that in the TV advertisements, ballets
which are body movements like habitus obtained through education and training for a
long time are actively accepted and the image of the brand is set to be at the same
position. Also, the life shown by Kang, Su-Jin in the virtual space is compared to the
daily lives of general public in reality thereby stimulating the emotion of general
public, i.e., encouraging the desire for identification and thus enhancing the image of
the department. This implies the capitalistic, class oriented attributes possessed by
Lotte Department Store and expresses ballets with some key words including high
dignity, differentiation, satisfaction and euphoria thereby making ballet to be
perceived as a high grade culture.
KW - TV Advertisements(TV광고);ballerina image(발레리나 이미지);Pierre
Bourdieu(삐에르 부르디외);Habitus(아비투스);계급(class)
DO - 10.16877/kjds.27.27.200908.53
ER -
Kim joo hee. (2009). A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -. The Korean Journal of Dance Studies, 27(27), 53-71.
Kim joo hee. 2009, "A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -", The Korean Journal of Dance Studies, vol.27, no.27 pp.53-71. Available from: doi:10.16877/kjds.27.27.200908.53
Kim joo hee "A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -" The Korean Journal of Dance Studies 27.27 pp.53-71 (2009) : 53.
Kim joo hee. A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -. 2009; 27(27), 53-71. Available from: doi:10.16877/kjds.27.27.200908.53
Kim joo hee. "A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -" The Korean Journal of Dance Studies 27, no.27 (2009) : 53-71.doi: 10.16877/kjds.27.27.200908.53
Kim joo hee. A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -. The Korean Journal of Dance Studies, 27(27), 53-71. doi: 10.16877/kjds.27.27.200908.53
Kim joo hee. A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -. The Korean Journal of Dance Studies. 2009; 27(27) 53-71. doi: 10.16877/kjds.27.27.200908.53
Kim joo hee. A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -. 2009; 27(27), 53-71. Available from: doi:10.16877/kjds.27.27.200908.53
Kim joo hee. "A Study on the Symbolic Implication of a Ballerina in TV Advertisements - Centering on the part of Kang, Su-Jin for Lotte Department Store -" The Korean Journal of Dance Studies 27, no.27 (2009) : 53-71.doi: 10.16877/kjds.27.27.200908.53
