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A Study on the Social Contribution Activity of Dance Art and Corporation in the Artnomics Era - Focusing on Art & Business Project of Korea Mecenat Association -

Bae Su Eul 1 kim, sun-jung 2

1경희대학교
2단국대학교

Accredited

ABSTRACT

The aim of this study is to suggest the implications of social contribution activity of dance art and corporation in the artnomics era by analyzing the cases and categorizing main activities. This study focuses Art & Business project of Korea Mecenat Association. The results of this study are as follows: First, the yearly analysis shows that it is extremely rare for a corporation and a dance art organization to sustain and prolong their alliance for a long term. Second, the detailed project analysis shows that it tends to countermarch for the balanced development of detailed project due to low performance of alliance project with major companies over middle and late phase of Art & Business project. Third, the case analysis proposes four types of social contribution activities of dance art and corporation, which comprises ‘purpose of social contribution’, ‘purpose of marketing’, ‘purpose of welfare benefits’, and ‘purpose of cultivating the talented person in art’.

Citation status

* References for papers published after 2022 are currently being built.