@article{ART003388728},
author={Moon, Hyunjoo and Kim Sun Young},
title={A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -},
journal={The Korean Journal of Dance Studies},
issn={1226-900X},
year={2026},
volume={105},
number={3},
pages={39-60},
doi={10.16877/kjds.105.3.202609.39}
TY - JOUR
AU - Moon, Hyunjoo
AU - Kim Sun Young
TI - A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -
JO - The Korean Journal of Dance Studies
PY - 2026
VL - 105
IS - 3
PB - The Korean Society for Dance Studies
SP - 39
EP - 60
SN - 1226-900X
AB - This study aims to propose a sustainable business model for street dance battle culture in Korea. As a case study, it analyzes Juste Debout, a globally recognized French battle event, through the Business Model Canvas focusing on value proposition, delivery, and revenue generation. To evaluate the applicability of these findings to the Korean context, semi-structured interviews were conducted with six Korean street dancers. The results show that the improvisational and experiential value of battles functions as a distinctive intellectual property (IP) asset. However, value delivery remains largely limited to media content, with insufficient integration into education and career development, while revenue is concentrated among top performers. The study also identifies the absence of career history certification and copyright remuneration systems as structural challenges. Based on these findings, it proposes an “Event-Academy-Media” integrated IP business model incorporating career history certification and copyright revenue-sharing systems for the Korean street dance industry
KW - Street Dance Battles;Sustainable Business Model; Business Model Canvas;Intellectual Property;Street Dance Industry
DO - 10.16877/kjds.105.3.202609.39
ER -
Moon, Hyunjoo and Kim Sun Young. (2026). A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -. The Korean Journal of Dance Studies, 105(3), 39-60.
Moon, Hyunjoo and Kim Sun Young. 2026, "A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -", The Korean Journal of Dance Studies, vol.105, no.3 pp.39-60. Available from: doi:10.16877/kjds.105.3.202609.39
Moon, Hyunjoo, Kim Sun Young "A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -" The Korean Journal of Dance Studies 105.3 pp.39-60 (2026) : 39.
Moon, Hyunjoo, Kim Sun Young. A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -. 2026; 105(3), 39-60. Available from: doi:10.16877/kjds.105.3.202609.39
Moon, Hyunjoo and Kim Sun Young. "A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -" The Korean Journal of Dance Studies 105, no.3 (2026) : 39-60.doi: 10.16877/kjds.105.3.202609.39
Moon, Hyunjoo; Kim Sun Young. A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -. The Korean Journal of Dance Studies, 105(3), 39-60. doi: 10.16877/kjds.105.3.202609.39
Moon, Hyunjoo; Kim Sun Young. A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -. The Korean Journal of Dance Studies. 2026; 105(3) 39-60. doi: 10.16877/kjds.105.3.202609.39
Moon, Hyunjoo, Kim Sun Young. A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -. 2026; 105(3), 39-60. Available from: doi:10.16877/kjds.105.3.202609.39
Moon, Hyunjoo and Kim Sun Young. "A Study on the Sustainable Business Model of Street Dance Battles - Focusing on ‘Juste Debout’ -" The Korean Journal of Dance Studies 105, no.3 (2026) : 39-60.doi: 10.16877/kjds.105.3.202609.39
