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‘Stop Worrying and Love the Bomb’ : Media Art after the Digital - A Kraussian View

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2018, 53(), pp.75-116
  • DOI : 10.17527/JASA.53.0.03
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Published : February 28, 2018

CHOI, JONG CHUL 1

1미야자키 국제대학교

Accredited

ABSTRACT

This paper explores a new trend in media art (generally termed the post digital/internet/online art) to map out its new topography between technological innovations and art historical conventions. The post digital/internet/online art is rooted in digital technology and yet embraces old mediums such as painting and sculpture, and it does not mind presenting itself at offline museums; the medium specificity and the logic of institution take their new importance in these post media arts. Then why are the digital artists at their media's most triumphal phase, paying attention to its beyond, or the post? Why does the post return in the shape of the pre or retro (e. g. painting or sculpture)? What is the (art) historical meaning of this return? This paper aims to answer these questions through the insights of American theorist Rosalind Krauss and her post-medium theory. Krauss's theoretical dynamics on medium and post-medium clarify the historical and aesthetic dynamics between traditional mediums and the post-media. It is because first she (by calling medium a technical support) embraces both historicity and technocity of a certain medium, secondly, finds the aesthetic potentials of a medium from a memory necessarily entailed and stored in all medium's progressive path, and lastly deepens her thoughts with Walter Benjamin's timeless insights on art and technology, the loss of Aura (or specificity of art) and its return, ruin and redemption. This paper examines the historical, technological and aesthetic insights of Krauss's medium theory, and applies them to ‘the post’- digital/internet/online arts to find a deeper meaning of such transitions.

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