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The Aesthetics of Jean-Marie Schaeffer and the Theory of Costly Signaling

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2023, 69(), pp.140-160
  • DOI : 10.17527/JASA.69.0.06
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : April 16, 2023
  • Accepted : May 13, 2023
  • Published : June 30, 2023

Jimin Son 1

1단국대학교

Accredited

ABSTRACT

This paper introduces the aesthetics of Jean-Marie Schaeffer and offers explanations regarding his aesthetic position and his theory of art, otherwise known as the “theory of costly signaling.” His aesthetic investigations are firmly fixed on phenomenological description and structural analyses of the actions and facts constituting aesthetic experience and artistic activity, with heavy reliance on scientific disciplines to support them. His claim is that, in observable cases, the essential condition of aesthetic experience is the active use of attention hinged upon satisfaction in relation to an object. In the artistic context, this would mean the most basic role of artworks is to invite the viewer’s attention to induce or suggest gratification within that attentional experience. This attempt by the artist must always take into account the perpetual uncertainty regarding the success of communication and activation of pleasurable experience, which is inevitably costly, i.e., requires time and energy. This conditioned attempt is structurally homologic, as opposed to functionally analogous, to the mating behavior of the male bowerbird. The underlying rationale is that there is a continuity between aesthetic experience, which requires cognitive attention, and artistic activity, which ought to attract attention, a continuity made possible by neurobiological principles that are themselves the result of evolution.

Citation status

* References for papers published after 2023 are currently being built.