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From Videa to Tele-vision: The End of Video Art and Seoul in Media as a Turning Point

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2025, 75(), 3
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : April 29, 2025
  • Accepted : May 18, 2025
  • Published : June 30, 2025

Jong-Chul Choi 1

1이화여자대학교

Accredited

ABSTRACT

This paper traces the early history of video art to demonstrate how it shaped the development of Korean video art in the 1990s. Originating in the early 1960s with the pioneering works of artists such as Nam June Paik and Wolf Vostell, video art was intrinsically linked to the logic of television from its inception. A pivotal moment came in 1965 with the introduction of the Portapak ― a portable video recorder that not only gave artists greater autonomy but also facilitated deeper engagement with the television industry. The paper outlines two divergent trajectories in video art - medium-specific video rooted in modernist aesthetics, and medium-generic television aligned with postmodernist sensibilities ― through the theoretical frameworks of Rosalind Krauss and David Joselit. This paper also argues that the video art’s divergent trajectories were deeply embedded in the evolution of Korean video art. The exhibition series Seoul in Media, held in three iterations beginning in 1996, marked key moments when the medium-specificity of video art was subsumed into the postmodern, medium-generic practices of television. By the time of its final exhibition in 1999, video art in Korea had largely given way to the broader field of media art. This paper focuses on the initial phase of Korean media art’s genealogy, particularly the interplay between video and television, while a follow-up essay will explore the emergence of cinematic media in the 2000s.

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