@article{ART001245489},
author={齐晓峰 and 蔡柯欣},
title={A Study on the Motive to Watch Korean Drama among Young Chinese},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2008},
number={15},
pages={453-479},
doi={10.16874/jslckc.2008..15.023}
TY - JOUR
AU - 齐晓峰
AU - 蔡柯欣
TI - A Study on the Motive to Watch Korean Drama among Young Chinese
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2008
VL - null
IS - 15
PB - Korean Society of Study on Chinese Languge and Culture
SP - 453
EP - 479
SN - 1738-0502
AB - Korean Tv drama has contributed on the formation and development of the “Korean Wave.” However, there has been little study on the motives of viewing from the perspective of Chinese audiences.
Thus, the current study is to address Chinese audiences’motives to watch Korean TV drama, which is the main engine of “Korean Wave”, based on “the uses and gratification approach”through survey method.
The current study sets research questions like the following:
1. From what motives Chinese young audiences watch Korean TV drama?
2. Are there any differences between Chinese young audiences’ motives to watch Korean TV drama and Chinese TV drama?
Through the factor analysis, the current study finds 10 motives of Chinese young audiences to watch Korean TV drama because they like “elements of TV drama”, “consolation”, “social reality”, “the interaction with society”, “time spending”, “information and education”, “the uniqueness of Korean TV drama”, “ relaxation”, “habitual viewing” and “entertainment” which Korean drama provides.
Through the current study has a significant implication on the cultural exchange between Korea and China, it has some methodological limitations. Thus future research needs to be done to overcome these limitations.
KW - Korean Wave;Korean Drama;Motives of Viewing
DO - 10.16874/jslckc.2008..15.023
ER -
齐晓峰 and 蔡柯欣. (2008). A Study on the Motive to Watch Korean Drama among Young Chinese. The Journal of Study on Language and Culture of Korea and China, 15, 453-479.
齐晓峰 and 蔡柯欣. 2008, "A Study on the Motive to Watch Korean Drama among Young Chinese", The Journal of Study on Language and Culture of Korea and China, no.15, pp.453-479. Available from: doi:10.16874/jslckc.2008..15.023
齐晓峰, 蔡柯欣 "A Study on the Motive to Watch Korean Drama among Young Chinese" The Journal of Study on Language and Culture of Korea and China 15 pp.453-479 (2008) : 453.
齐晓峰, 蔡柯欣. A Study on the Motive to Watch Korean Drama among Young Chinese. 2008; 15 : 453-479. Available from: doi:10.16874/jslckc.2008..15.023
齐晓峰 and 蔡柯欣. "A Study on the Motive to Watch Korean Drama among Young Chinese" The Journal of Study on Language and Culture of Korea and China no.15(2008) : 453-479.doi: 10.16874/jslckc.2008..15.023
齐晓峰; 蔡柯欣. A Study on the Motive to Watch Korean Drama among Young Chinese. The Journal of Study on Language and Culture of Korea and China, 15, 453-479. doi: 10.16874/jslckc.2008..15.023
齐晓峰; 蔡柯欣. A Study on the Motive to Watch Korean Drama among Young Chinese. The Journal of Study on Language and Culture of Korea and China. 2008; 15 453-479. doi: 10.16874/jslckc.2008..15.023
齐晓峰, 蔡柯欣. A Study on the Motive to Watch Korean Drama among Young Chinese. 2008; 15 : 453-479. Available from: doi:10.16874/jslckc.2008..15.023
齐晓峰 and 蔡柯欣. "A Study on the Motive to Watch Korean Drama among Young Chinese" The Journal of Study on Language and Culture of Korea and China no.15(2008) : 453-479.doi: 10.16874/jslckc.2008..15.023
