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On the overseas spread of Chinese culture from the key words of "Confucius Institute" on Facebook -Data collection and emotion analysis based on Python

  • The Journal of Study on Language and Culture of Korea and China
  • Abbr : JSLCKC
  • 2020, (56), pp.177-191
  • DOI : 10.16874/jslckc.2020..56.007
  • Publisher : Korean Society of Study on Chinese Languge and Culture
  • Research Area : Humanities > Chinese Language and Literature
  • Received : April 10, 2020
  • Accepted : May 20, 2020
  • Published : May 31, 2020

Liu Jinfang 1 Yang Rongrong 1

1복단대학 국제문화교류학원(复旦大学 国际文化交流学院)

Accredited

ABSTRACT

In the overseas communication of Chinese culture, Confucius Institute is a very important carrier. But in recent years, there are more and more voices against Confucius Institute, which also faces many questions and disputes. This study analyzes about 5022 keywords of "Confucius Institute" on Facebook with the emotion analysis of Python language, trying to show the current situation of Confucius Institute's overseas communication. In this paper, we first use Python web crawler technology to crawl the "Confucius Institute" keyword on Facebook, then preprocess all the numbers, filter out the useless information, use R language emotion analysis algorithm to calculate the score of each post, and draw a visual emotion score change chart according to the score. It is found that netizens have a positive attitude towards the discussion of "Confucius Institute", but there are still many negative comments and distortions of the image and nature of Confucius Institute.

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