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Motives of Corporation Mecenat and Publicness

  • Korean Society and Public Administration
  • Abbr : KSPA
  • 2004, 15(3), pp.-
  • Publisher : Seoul Association For Public Administration
  • Research Area : Social Science > Public Administration

Chai, Wonho 1 손호중 2

1가톨릭대학교
2영남대학교

Accredited

ABSTRACT

The motivations and expectations of the corporation mecenat have shifted from philanthropy to sponsorship in the recent years. Many studies indicate that the most important gain from the mecenat activities is to improve the image of corporation. This study argues that cultural economists have focused on the benefit and motives of corporation mecenat on the supply side. This study , however, points out that culture should be regarded as a capital which is vital for corporate development. Moving this view on culture, this study analyzes the realities and activities of corporate mecenat in Korea. To Facilitate the mecenat activities, this study suggests three alternative options: reforming tax system, introducing business incentive system, and strengthening the function of mecenat association. Finally, this study puts an emphasis on the role of corporate mecenat to reenforce the government failture and to maintain the sustainable corporate development.

Citation status

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