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@article{ART001113227},
author={Chai, Wonho and 손호중},
title={Motives of Corporation Mecenat and Publicness},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2004},
volume={15},
number={3},
pages={null-null}

TY - JOUR
AU - Chai, Wonho
AU - 손호중
TI - Motives of Corporation Mecenat and Publicness
JO - Korean Society and Public Administration
PY - 2004
VL - 15
IS - 3
PB - Seoul Association For Public Administration
SP - null
EP - null
SN - 1225-8652
AB - The motivations and expectations of the corporation mecenat have shifted from philanthropy to sponsorship in the recent years. Many studies indicate that the most important gain from the mecenat activities is to improve the image of corporation. This study argues that cultural economists have focused on the benefit and motives of corporation mecenat on the supply side. This study , however, points out that culture should be regarded as a capital which is vital for corporate development. Moving this view on culture, this study analyzes the realities and activities of corporate mecenat in Korea. To Facilitate the mecenat activities, this study suggests three alternative options: reforming tax system, introducing business incentive system, and strengthening the function of mecenat association. Finally, this study puts an emphasis on the role of corporate mecenat to reenforce the government failture and to maintain the sustainable corporate development.
KW -
DO -
UR -
ER -

Chai, Wonho and 손호중. (2004). Motives of Corporation Mecenat and Publicness. Korean Society and Public Administration, 15(3), null-null.

Chai, Wonho and 손호중. 2004, "Motives of Corporation Mecenat and Publicness", Korean Society and Public Administration, vol.15, no.3 pp.null-null.

Chai, Wonho, 손호중 "Motives of Corporation Mecenat and Publicness" Korean Society and Public Administration 15.3 pp.null-null (2004) : null.

Chai, Wonho, 손호중. Motives of Corporation Mecenat and Publicness. 2004; 15(3), null-null.

Chai, Wonho and 손호중. "Motives of Corporation Mecenat and Publicness" Korean Society and Public Administration 15, no.3 (2004) : null-null.

Chai, Wonho; 손호중. Motives of Corporation Mecenat and Publicness. Korean Society and Public Administration, 15(3), null-null.

Chai, Wonho; 손호중. Motives of Corporation Mecenat and Publicness. Korean Society and Public Administration. 2004; 15(3) null-null.

Chai, Wonho, 손호중. Motives of Corporation Mecenat and Publicness. 2004; 15(3), null-null.

Chai, Wonho and 손호중. "Motives of Corporation Mecenat and Publicness" Korean Society and Public Administration 15, no.3 (2004) : null-null.