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@article{ART001113229},
author={Yong-Chie Park},
title={Determinants of Public Organizational Image -The Case of Local Public Enterprise-},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2004},
volume={15},
number={3},
pages={null-null}

TY - JOUR
AU - Yong-Chie Park
TI - Determinants of Public Organizational Image -The Case of Local Public Enterprise-
JO - Korean Society and Public Administration
PY - 2004
VL - 15
IS - 3
PB - Seoul Association For Public Administration
SP - null
EP - null
SN - 1225-8652
AB - Image theory has been used, in numerous studies, as a basis for understanding and describing the decision making activity of managers in both private and public organization. This paper explores the image of S local public corporation in Seoul in Korean context. This study identifies seven categories for predicting images resulting from empirical investigation. Seven categories are organization's climate, hopefulness of organization's future, credibility of organization, capability of board members, technology, price of services and social responsibility to the environment. Marketing and labor relation are not significant at 5% statistical significance level. In order to improve organizational image, it would use soft strategies focusing psychological trait of renters rather than hard one.
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Yong-Chie Park. (2004). Determinants of Public Organizational Image -The Case of Local Public Enterprise-. Korean Society and Public Administration, 15(3), null-null.

Yong-Chie Park. 2004, "Determinants of Public Organizational Image -The Case of Local Public Enterprise-", Korean Society and Public Administration, vol.15, no.3 pp.null-null.

Yong-Chie Park "Determinants of Public Organizational Image -The Case of Local Public Enterprise-" Korean Society and Public Administration 15.3 pp.null-null (2004) : null.

Yong-Chie Park. Determinants of Public Organizational Image -The Case of Local Public Enterprise-. 2004; 15(3), null-null.

Yong-Chie Park. "Determinants of Public Organizational Image -The Case of Local Public Enterprise-" Korean Society and Public Administration 15, no.3 (2004) : null-null.

Yong-Chie Park. Determinants of Public Organizational Image -The Case of Local Public Enterprise-. Korean Society and Public Administration, 15(3), null-null.

Yong-Chie Park. Determinants of Public Organizational Image -The Case of Local Public Enterprise-. Korean Society and Public Administration. 2004; 15(3) null-null.

Yong-Chie Park. Determinants of Public Organizational Image -The Case of Local Public Enterprise-. 2004; 15(3), null-null.

Yong-Chie Park. "Determinants of Public Organizational Image -The Case of Local Public Enterprise-" Korean Society and Public Administration 15, no.3 (2004) : null-null.