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@article{ART001771748},
author={Roh, Sungmin},
title={The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2013},
volume={24},
number={1},
pages={193-219}

TY - JOUR
AU - Roh, Sungmin
TI - The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation
JO - Korean Society and Public Administration
PY - 2013
VL - 24
IS - 1
PB - Seoul Association For Public Administration
SP - 193
EP - 219
SN - 1225-8652
AB - This study examines the relationship among organizational reputation, organizational commitment, job satisfaction, and organizational citizenship behavior in public institutes. Four dimensions of organizational reputation are introduced: performative reputation, moral reputation, procedural reputation, and technical reputation. The results suggest that internal reputation (i.e., public institute members’ perceptions of their organization) does affect behavior and performance. The empirical findings also reveal that internal reputation directly or indirectly affects organizational commitment, job satisfaction, and organizational citizenship behavior in public institutes. As such, internal reputation has a substantive and widespread impact on the behavior of public institute members, and a positive internal reputation in an organization is highly associated with job satisfaction and desired organizational citizenship behaviors. More specifically, this study suggests that positive procedural reputation has the strongest direct impact on members’ behavior. High levels of autonomy, consistency, and rationality in procedures increase the likelihood that the public institutes will perform well. Organizational reputation and organizational commitment also have a statistically robust direct impact on organizational performance. Path analysis verifies that the other four reputation variables account for changes in organizational behavior. The results may be used to contribute to the effective management of public institutes, and also to the consolidation and expansion of reputation theory. These findings will help stakeholders including managers, directors, and staffs to better understand the complex and uncertain environment that an organization faces in terms of reputation management.
KW - Organizational reputation;Internal reputation;Organizational commitment;Job satisfaction;Organizational citizenship behavior;Reputation management
DO -
UR -
ER -

Roh, Sungmin. (2013). The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation. Korean Society and Public Administration, 24(1), 193-219.

Roh, Sungmin. 2013, "The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation", Korean Society and Public Administration, vol.24, no.1 pp.193-219.

Roh, Sungmin "The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation" Korean Society and Public Administration 24.1 pp.193-219 (2013) : 193.

Roh, Sungmin. The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation. 2013; 24(1), 193-219.

Roh, Sungmin. "The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation" Korean Society and Public Administration 24, no.1 (2013) : 193-219.

Roh, Sungmin. The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation. Korean Society and Public Administration, 24(1), 193-219.

Roh, Sungmin. The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation. Korean Society and Public Administration. 2013; 24(1) 193-219.

Roh, Sungmin. The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation. 2013; 24(1), 193-219.

Roh, Sungmin. "The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation" Korean Society and Public Administration 24, no.1 (2013) : 193-219.