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Empirical Analyses of Pro-Environmental Behavior: Focus on Interplay between Internal Resources and Trust

  • Korean Society and Public Administration
  • Abbr : KSPA
  • 2016, 26(4), pp.53-79
  • Publisher : Seoul Association For Public Administration
  • Research Area : Social Science > Public Administration

김민경 1 SEONGGIN MOON 2

1서울대학교
2인하대학교

Accredited

ABSTRACT

This research examines the determinants of an individual’s proactive environmental behavior through a theoretical lens of resource mobilization, including consumption restraints, green consumption, willingness to pay for environmental costs, and environmental activism. Particularly, it focuses on the roles of internal resources that individuals can possess and external resources (i.e., trust) that they can garner from and accumulate through continuous interaction with others. Also, this research evaluates interactive relationships between internal resources and external resource such as trust. Using the 2012 Korean Environmental Survey, we construct a structural equation model. The empirical results show that internal resources such as education and income levels are effective to triggering individuals’ environmental behavior. Also, our results confirm interaction effects between internal resources and trust, meaning that trust can amplify the effects of internal resources on facilitating environmental behavior. This result suggests that different levels of internal resources by individuals can be overcome by trust accumulated through social and relational networks. Finally, this study implies that it is important for government to play a active role in establishing and promoting social trust through policy and institutional mechanisms suitable to different policy time dimensions.

Citation status

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