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How Do People Evaluate a Web Site's Credibility

  • Journal of Korean Library and Information Science Society
  • Abbr : JKLISS
  • 2007, 38(3), pp.53-72
  • DOI : 10.16981/kliss.38.3.200709.53
  • Publisher : Korean Library And Information Science Society
  • Research Area : Interdisciplinary Studies > Library and Information Science

Youngkee Kim 1

1경성대학교

Accredited

ABSTRACT

The Internet is now an integral part of the everyday lives of a majority of people. They are demanding web sites that offer credible information - just as much as they want sites that are easy to navigate. But the online reality today is that few Internet users say they can trust the web sites that have products for sale or the sites that offer advice about which products and services to buy. Users want the web sites they visit to provide clear information to allow them to judge the site's credibility. Users want to know who runs the site; how to reach those people; the site's privacy policy; and how the site deals with mistakes. In the eyes of users, all sites are not equal. Users have different credibility standards for different types of sites. For news and information sites, users want advertising clearly labeled as advertising. And users want the site to provide a list of the editors responsible for the site's contents, including the editor's email address. For e-commerce sites, user expectations and demands are just about as high as they can be. They say that it is very important that these sites provide specific, accurate information about the site's policies and practices.

Citation status

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