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A Critical Overview of Long Tail and Library Service

  • Journal of Korean Library and Information Science Society
  • Abbr : JKLISS
  • 2007, 38(3), pp.73~90
  • DOI : 10.16981/kliss.38.3.200709.73
  • Publisher : Korean Library And Information Science Society
  • Research Area : Interdisciplinary Studies > Library and Information Science

CHO JANE 1

1인천대학교

Accredited

ABSTRACT

The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. But long tail principle, that expose the power of majority which had been put aside for a long time, rise as a new business strategy in web 2.0 era. In digital and online environment, as created the conditions that satisfy the need of diversity, long-tail effect has been relevant to all social cultures. This paper consider the long-tail effect from a library service point of view and develop library’s long-tail strategies. For the more, suggest practical plan about library long-tail based on library 2.0.

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